News & Insights

News & Insights

BOOK: JOE PUBLIC 2030

Predict-O-Meter

Joe Public 2030 makes five bold predictions about the future, which range from exciting and promising to ominous and discouraging. Through the Predict-O-Meter, we continuously assess the state of the healthcare industry to track the accuracy of the five predictions.It’s been a full year since our last Predict-O-Meter update, and we’re halfway to 2030. So how are our predictions holding up?

Speedometer
Needle
Utterly WrongNailed it

The Copernican Consumer

Speedometer
Needle
Utterly WrongNailed it

Constricted Consumerism

Speedometer
Needle
Utterly WrongNailed it

The Funnel Wars

Speedometer
Needle
Utterly WrongNailed it

Rise of Health Sects

Speedometer
Needle
Utterly WrongNailed it

Disparity Dystopia

Five Potent Predictions Reshaping How Consumers Engage Healthcare

FALL 2024 UPDATE

What influenced our latest rating?

At the end of 2023, we had this prediction at “Nailed It.” For now, we’re moving that back a notch. We’re still optimistic about the coming Copernican Consumer, especially given the potential disruption of AI on healthcare. And science and technology keep advancing, whether it’s sleep apnea monitoring with the new Apple Watch or advances in digital twins. But as with all things healthcare, the question is more of a “when” than an “if,” with some key aspects of the consumer-center health world, like the hospital-at-home strategy, slowing a bit. The Copernican Consumer continues to progress, but it’s unclear whether she will arrive fully by 2030.

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ORIGINAL PREDICTION

Consumers will become the center of their own health universe more than ever before, enabled by sensors, AI, and other technology, as well as services geared toward empowering them, leading to profound implications for both consumers and healthcare organizations. Potential results could include a dramatic reduction in the need for primary care clinicians, an entirely new sector devoted to personal health management, true precision medicine combined with health management, and more.