News & Insights

News & Insights

BOOK: JOE PUBLIC 2030

Predict-O-Meter

Joe Public 2030 makes five bold predictions about the future, which range from exciting and promising to ominous and discouraging. Through the Predict-O-Meter, we’ll continuously assess the state of the healthcare industry to track the accuracy of the five predictions.

Speedometer
Needle
Utterly WrongNailed it

The Copernican Consumer

Speedometer
Needle
Utterly WrongNailed it

Constricted Consumerism

Speedometer
Needle
Utterly WrongNailed it

The Funnel Wars

Speedometer
Needle
Utterly WrongNailed it

Rise of Health Sects

Speedometer
Needle
Utterly WrongNailed it

Disparity Dystopia

Five Potent Predictions Reshaping How Consumers Engage Healthcare

FALL 2023 UPDATE

What influenced our latest rating?

We predicted there might be the rise of one or more politically oriented “health sects,” and now we can officially label the first: the “medical freedom” sect. We’ve referenced this before in our updates, but the movement has now has fully formed, with plans for the launch of clinics in Florida and an assault on childhood vaccines in Mississippi. And of course, the impact of Covid-19 is still reverberating, with some red-leaning states seeking to curb protections. Healthcare continues to face the influence of politics throughout the U.S., but some – such as the AMA – are taking a stand for the medical profession.

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ORIGINAL PREDICTION

Challenges to and skepticism of the mainstream medical field and science itself have exploded in the past two years because of the pandemic and political tribalism in the U.S. Anti-vaxxers, non-maskers and Covid deniers are just the start of an expansion of this distrust of experts, which taken to its potential end could result in multiple “health sects” – primary “schools” of medical thought that coalesce around political/world-views. Imagine “Mainstreamers,” who follow the establishment healthcare point of view, “Progressives” who follow minimal medical intervention combined with complementary and alternative medical solutions, and “Contrarians” who deny mainstream medical thought and create their own set of “alternative facts” on everything from vaccines to childbirth to end of life care, and everything in between. These sects will not only follow the medical thinking that best fits their world-view, they may in fact create their own reality through alternative research, diagnosis and treatment approaches, and models for the delivery of care itself.