DELIVERING THE FUTURE
TO HEALTHCARE'S LEADING BRANDS

The future of marketing and communications demands embracing technology, data, AI. It requires moving at lightning speed and adopting new approaches and strategies. Most importantly, it requires driving material impact. The best brands in healthcare aren’t waiting for the future — they are partnering with BPD to embrace the future today.

ADVENTHEALTH

Best-in-class patient acquisition campaign drives 23:1 ROI

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HCA HEALTHCARE

Changing public sentiment for the largest health system in the country

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NORTHERN LIGHT HEALTH

Building a non-promotional brand to reconnect Mainers for better health

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BPD Highlights

Communicate Early and Often: A Provider’s Advantage in Payor Negotiations

Communicate Early and Often: A Provider’s Advantage in Payor Negotiations

By Kate Caverno It’s finally my favorite time of the year: negotiation season! (Did you think I was going to say fall)? For providers heading into discussions with payors, one...
Episode 266

Can Our Thought Experiments Reimagine Healthcare?

As AI becomes more embedded in how people search, shop, and engage, marketers are starting to ask big questions: What happens when algorithms guide more decisions? How do we market...
Meet BPD at HLTH25

Meet BPD at HLTH25

October 19 - 22
•
Las Vegas, NV

The annual HLTH conference will take place October 19-22, 2025, at The Venetian Convention and Expo Center. The BPD team is excited to attend and even more excited to be...

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