Introducing bpDNA

Marketing has a dashboard. HR has a dashboard. Strategy has … a dashboard. Operations has … many dashboards. Everyone has … so much data. But who’s connecting it all?

This fragmentation is why we built bpDNA, a coordinated system inspired by the connectedness of DNA itself, the building blocks of growth. Powered by our proprietary Signals Intelligence platform, bpDNA connects data, research, AI and human expertise to stop guessing and start growing. Because healthcare organizations grow the same way living organisms do — when every part is working together.

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Six business challenges. One coordinated growth system.

Every decision creates a ripple effect across an organization. A stronger brand drives patient demand. Better physician alignment supports service line growth. An engaged workforce improves the patient experience. And … so on.

You can solve each challenge separately. Or, you can connect them and really go for growth.

Are you good to grow?

06 / Community Impact & Philanthropy

Healthcare does extraordinary things. Then forgets to tell anyone.

Healthcare organizations change lives every day. Too often, those stories stay inside the walls of that organization. It’s time to show the world all the good you do within your community and beyond.

Inspire giving

Challenges we solve:

Community engagement
Philanthropy & donor strategy
Community partnerships
Mission storytelling

05 / Payer Relations

Reimbursement decisions start long before the negotiation.

Market strength begets negotiation strength. Reputation, patient demand, physician alignment and market position all shape the conversations that happen at the negotiating table.

Build negotiation strength

Challenges we solve:

Payer negotiations
Market intelligence
Policy & regulatory planning
Managed care strategy

04 / Team Engagement

What happens inside doesn’t stay inside.

Your team is a living expression of your brand’s heart, voice and thumbprint. Your culture shows in every patient interaction. We help organizations attract incredible humans that wake up every day rallied around the mission.

Inspire my team

Challenges we solve:

Employer brand strategy
Recruitment
Employee engagement
Internal communications
Change management

03 / Physician Alignment

Physician influence is hard-earned but long-lasting.

Physicians make decisions based on evidence, experience and each other. As part of the largest privately held physician engagement network in the U.S., we understand how physicians think, how they engage, and what earns a place in their decision-making process.

Be the name physicians mention first

Challenges we solve:

Physician engagement
Referral growth
Product & therapy adoption
KOL engagement
Clinical communications

02 / Patient Demand

The best services, products and ideas still have to earn choice.

Growth doesn’t happen unless people choose you. Whether you’re growing a service line, launching a therapy, introducing a new technology or changing consumer behavior, we’re here to help you be the first and only choice.

Find your next patient

Challenges we solve:

Service line growth
Commercial strategy
Product marketing
Precision marketing
Media strategy

01 / Market Position

Become impossible to ignore

Your brand is more than a logo. It’s everything you stand for and everything you deliver. It’s your position in the market. It’s the reputation that shapes patient choice, physician confidence, negotiation leverage, and long-term market leadership. We help organizations become the name people remember, recommend, and rally behind.

Explore Market Position

Challenges we solve:

Brand strategy & positioning
Market differentiation
Reputation management
Executive visibility
M&A and brand integration

Growth doesn’t happen by gut feel.

Behind bpDNA is Signals Intelligence, our proprietary AI engine that connects consumer behavior, physician engagement, claims data, market trends and human expertise into one coordinated view of growth.

Signals Intelligence, say what?

Selected work

How do you make the voiceless heard?

BPD partnered with the Robert Wood Johnson Foundation to build SHIFT, a nurse-led community and content platform that grew into…
How do you grow brand awareness in every single one of your markets?

When more and more brands flooded the health space with messages about wellness and wholeness, AdventHealth partnered with BPD to…
How do you turn gratitude into action?

The Show Love Project, a grassroots movement of gratitude, built on the insight that love is medicine — and designed…