Fully integrated solutions that ignite transformation, impact and results

Solving the C-Suite's Biggest Challenges

Business Opportunity

Identifying and sizing the best business opportunities

Patient Acquisition

Attracting and engaging new, high-value patients

Patient Loyalty

Expanding share of wallet with existing patients

Physician Referrals

Increasing physician referrals

Payor Negotiation

Partnering with providers in successful negotiations

Talent Recruitment

Attracting the best, most sought after talent

Team Engagement

Inspiring team members to perform their best

“Having that trust with everyone at BPD, and being able to count on them to take risks and serve our needs is what has made our 20+ year relationship successful.”

Nicole Baxter
Chief Brand Officer
HCA Healthcare

“For 15+ years, BPD has brought strategic creativity to our media buying. They've delivered innovative strategies, including exclusive ESPN placements and embedding our experts in daily news broadcasts. BPD's deep understanding of our business, strong media relationships, and exceptional customer service make them our top choice for media buying and strategy."

Sharon Line Clary
Senior Vice President of Community Impact and Partnership Engagement
AdventHealth

“BPD has grown from an ad agency to a strategic partner. We’re completely integrated, from our internal operations to our marketing. We solve business problems, challenges and opportunities together.”

Janelle Ullrich, MBA
Marketing Executive
Adventist Health

BPD constructs holistic solutions across service offerings to solve complex client challenges.

Strategic
Advisory

Business Strategy

Market Assessment
Audience Research
ROI Modeling
Strategic Budget Allocation
Organizational Strategy

Marketing &
Communications Strategy

Brand Strategy
Integrated Marketing &
Communications Strategy
Messaging Strategy
Creative & Content Strategy
Paid Media Strategy
Owned and Earned Media
(Channel) Strategy
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Branding, Marketing & Reputation Management

Brand & Marketing Activation

Brand Identity and Architecture
Brand Creative and Content
Development
Service Line Marketing and
Communications (Positioning)
Campaign Development and Execution
Omnichannel Media Buying
In-House Video Production & Editing
Internal Activation
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Reputation Management

Issues & Crisis Management
Mergers & Acquisitions
Payor / Provider Communications
Internal Communications
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Data-Driven Execution & Optimization

Data & Analytics

Creation of Hyper-Targeted
Audiences
Messaging Strategy, Creative and
Content for All Audiences and
Sub-Segments
Planning and Placement of
1-to-1 Digital Communication
Campaign Management
Real-Time Dashboards/Analytics
ROI and Optimization Reporting
& Optimization
AI Planning, Implementation and Education
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BPD’s Services Are Enhanced and Accelerated by Our Proprietary Data Platform, AI and Data Solutions

Market Assessment Tool Insight Express

Advanced Audience Insights Marketing Prediction Tool (launching 2026) Competitive Media Spend Marketing Mix Model

bpdResearch Social Listening

Precision Marketing 2.0 Dynamic Creative Optimization

BrandVitals Marketing Monitoring