The Future of the CMO
Marketing's value in health systems
What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.
Policy ICU
Distilling complex policy shifts to help you stay ahead and adapt with confidence
Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.
Joe Public 2030
Five Potent Predictions Reshaping How Consumers Engage Healthcare
On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.
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