Insights - BPD Healthcare

The Future of the CMO

Marketing's value in health systems

What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.

Policy ICU

Distilling complex policy shifts to help you stay ahead and adapt with confidence

Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.

Joe Public 2030

Five Potent Predictions Reshaping How Consumers Engage Healthcare

On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.

Upcoming Events

MONTHLY WEBINAR SERIES › VIRTUAL

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Webinar

The Summit Series by BPD (formerly Revive)

The value of marketing to health systems in a competitive landscape has always seemed obvious, Yet, shifting societal and industry...

February 18-20, 2026

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South Beach

Joe Public Retreat 2026

A Must-Attend Conference for Leaders in Health Care Marketing & Strategy

Latest Podcast

Halfway to 2030: Updates from Joe Public’s Predict-O-Meter

Latest Blogs

HLTH 2025 Recap: Theme #2: Retail Health and Wellness Brands are Alive and Well

Welcome back to our HLTH 2025 Recap Series. After exploring how AI is transforming...

LIVE FROM HLTH25: Alyssa Ellis of Beyond Assisting on inspiring the next gen of surgical techs

https://youtu.be/vpWe2CWKT1A“I just think there needs to be more awareness of the job itself and...

LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare

“We want to transform and revolutionize, or create a different type of healthcare system.”...

Bridging the Gap: Marketing and Managed Care Working as One

In today’s strained healthcare environment, it’s tempting for leaders to equate activity with advancement....

LIVE FROM HLTH25: Jacob Plummer on how AI can scale clinical capacity

“I think of it as a resident physician that is in an AI format.”...

LIVE FROM HLTH25: Dr. Harpreet Tsui on bringing humanity back to healthcare

“Every person who’s a doctor went into healthcare to help people. And when we...

Guides

Crossing The Einstein Divide

The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the conversation is focused almost exclusively...

The Courage to Save Millions

Health system leaders are always on the lookout for ideas and strategies from outside the industry to advance their organization. Here’s one worth a closer...

Good people, flawed system

Health insurance companies are under growing scrutiny—but what do the people inside those organizations think? While the public conversation focuses on rising costs and care...