
Where the best health system marketers meet
February 18- 20 | South Beach, FL

2026 THEME
THE AI DREAM
Be there when the future is conceived
Artificial intelligence is no longer just hype—it’s poised to revolutionize healthcare marketing, pushing far beyond mere efficiency to fundamentally redefine the game. At the upcoming Joe Public Retreat, top health system marketers will gather to envision how AI could transform the field in ways few have dared to imagine. This isn’t your typical AI training or educational conference; it’s a rare chance to be in the room with the smartest people in the field to build the vision of AI and the future of health system marketing.
Don’t miss this incredible experience.
Leaders in the healthcare industry have long pursued the need for deep, meaningful change in health system marketing and branding. For more than a decade, the top health system marketers in the country have explored marketing disruption
at the Joe Public Retreat.
Unlike other conferences that feature a speaker-heavy format, the Joe Public Retreat provides a unique atmosphere and small group setting that encourages attendees to not only hear from industry leaders, but also to engage them in conversation about specific ideas and challenges. Expert-led panels, executive keynotes and roundtable discussions all focus on the transformation of healthcare marketing. Throw in fantastic food, drink and a beautiful setting, and the Retreat offers an experience unlike any other in the industry. This year’s location is South Beach in Miami, so add sun and surf to the mix.
Given the unique structure of the Joe Public Retreat, attendance is capped at 40 registrants to ensure vibrant conversations. The event typically sells out early, so save your spot and register today.
12pm Lunch and Registration
2pm State of the AI World
Speakers and full description coming soon.
5pm Welcome Reception
7pm Dinner
7:30amBreakfast and Registration
8:30am Introduction with Chris Bevolo
9:15am Workshop Part One: Designing The Future of AI
Speakers and full description coming soon.
12pm Lunch
1:15pm Workshop Part Two: Designing The Future of AI
Speakers and full description coming soon.
6pm Cocktail Hour
6:30pm Depart for Dinner
8am Breakfast
8:30amThe Road to the AI Future: Realities and Promise
Speakers and full description coming soon.
11:30am Final Remarks and Closing
"The only healthcare marketing conference that I refuse to miss!"
- MATT GOVE
Chief Growth Officer, QuickMD
PAST FEATURED EXPERTS







Paul H. Keckley is managing editor of The Keckley Report, a healthcare policy analyst and widely known industry expert. He is a frequent speaker and advisor to healthcare organizations focused on long-term growth, sustainability and advocacy strategies.
In addition to weekly Keckley Report, he has published three books and 250 articles. During the period preceding the passage of the Affordable Care Act, he facilitated sessions between the White House Office of Health Reform and major health industry trade groups as private sector input was sought in the legislation.
He is an advisor to Erdman, Sullivan Cotter, Lumeris, Western Governors University and the Lipscomb University College of Pharmacy. He is a member of the Health Executive Network and Healthcare Financial Management Association.

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future.

Paul Roetzer is founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON).
As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Chris Bevolo has provided leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country for more than 20 years.
Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. His latest book is Joe Public 2030, which makes five bold predictions about consumer healthcare for this decade. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics.

Chris Boyer, a digital patient experience strategist, is the principal of his consultancy @chrisboyerLLC. His experience in digital healthcare spans nearly 15 years, where he's been at the forefront of digital innovation, working with numerous health systems, academic medical centers, and medical practices across the US, including leading digital strategy operations at Inova Health System, Northwell Health, M Fairview Health and Beth Israel Lahey Health.
Chris has been an active voice in the digital experience community, including his active role in the Mayo Clinic Social Media Network, the Forum for Healthcare Strategies and the Healthcare Executive Forum. In 2018, he was recognized for his innovative contributions to digital healthcare with an induction into the Healthcare Internet Hall of Fame in 2018.
As a seasoned keynote speaker, he often speaks at national conferences, where he shares his insights and forward-thinking approaches to digital engagement and patient care strategies. He is also the co-host of the 'Touch Point' podcast – a weekly program dedicated to discussion on digital experience strategies.
Engage with Chris’s online:
- Discover more at his website: www.christopherboyer.com
- Listen to his podcast at: http://touchpoint.health
- Connect professionally on LinkedIn: Chris Boyer

With more than 30 years of experience across multiple service-based industries, Marian Dezelan is a dynamic marketing and communications executive with a passion for leading transformative branding, growth and engagement strategies with B2C and B2B audiences.
Marian has held leadership roles at some of the nation's most prominent healthcare organizations, including UPMC, Northwell Health, Tenet Health and Beth Israel Lahey Health. Her experience also extends to payer organizations including UPMC Health Plan and Highmark Wholecare, as well as groundbreaking start-up Curis Functional Health.
Her professional roots extend to the financial services industry, providing a strong analytical foundation that enables her to bring a unique perspective to the complex and emotional world of healthcare consumer behavior.
2026 Featured Experts Coming Soon
Event Location

Kimpton Surfcomber Hotel
1717 Collins Ave, Miami Beach, FL 33139
In the heart of Miami Beach’s iconic Art Deco District, the Kimpton Surfcomber Hotel blends vintage allure, chic contemporary style, and vibrant South Beach energy. Step outside the front doors and onto Collins Avenue, your gateway to ocean breezes, endless sunshine, and the pulse of Miami’s cultural scene. Embrace the magnetic spirit of South Beach and savor moments of relaxation and connection amid luxurious rooms, lush outdoor spaces, and lively dining experiences.
Event Attire
Come however you feel best – many attendees will plan to dress in business casual for the event.
Is this retreat for me?
THE JOE PUBLIC RETREAT IS IDEAL FOR HEALTH SYSTEM MARKETING LEADERS WHO WANT TO:
- Participate in a three-day discussion on the most important trends in the healthcare marketing industry
- Interact with senior-level health system marketers from some of the most progressive hospitals and health systems in the U.S.
- Continue to advance the transformation of their health system branding and marketing approach
Let Us Know If You Have Any Questions!
Contact us if you want to learn more about about the
Joe Public Retreat