DELIVERING THE FUTURE
TO HEALTHCARE'S LEADING BRANDS

The future of marketing and communications demands embracing technology, data, AI. It requires moving at lightning speed and adopting new approaches and strategies. Most importantly, it requires driving material impact. The best brands in healthcare aren’t waiting for the future — they are partnering with BPD to embrace the future today.

ADVENTHEALTH

Best-in-class patient acquisition campaign drives 23:1 ROI

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HCA HEALTHCARE

Changing public sentiment for the largest health system in the country

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NORTHERN LIGHT HEALTH

Building a non-promotional brand to reconnect Mainers for better health

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BPD Highlights

In the News: Building the Right Foundation to Enable AI-Driven Healthcare Workflows

In the News: Building the Right Foundation to Enable AI-Driven Healthcare Workflows

Drew Marlatt, BPD’s VP of Data Products and Technology, was featured in a new eHealthcare Strategy & Trends article covering the virtual AI in Healthcare Marketing Week: AI adoption in...
In the News: The Real AI Opportunity in Healthcare Isn’t Speed — It’s Reinvention

In the News: The Real AI Opportunity in Healthcare Isn’t Speed — It’s Reinvention

Stephanie Wierwille, BPD’s EVP of Strategy & Innovation, was featured in a new eHealthcare Strategy & Trends article covering the virtual AI in Healthcare Marketing Week: The word “disruption” took...
The 2% Reality: The growth strategies separating healthcare’s strongest systems from the rest

The 2% Reality: The growth strategies separating healthcare’s strongest systems from the rest

At the end of 2025, the average health system operating margin sat at 2.0% (according to Kaufman Hall’s National Hospital Flash Report). Say it with us… two percent. After the...

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