Strategic insights for healthcare’s next era
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The Patient Next Door
New research on how consumers are navigating healthcare decisions in 2026 Healthcare consumers are making decisions differently than they did…
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The Narrative Debt
Washington just billed health systems for a decade of silence This year’s proposed Medicare rule regarding 340B and site neutrality…
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Prompted: AI in the Care Decision
How AI is reshaping the healthcare decision journey Artificial intelligence is moving from experimentation to everyday use in healthcare. Consumers…
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The Culture Reset
Health systems are under intense pressure, but what do the people inside the organization say is really breaking down? The…
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Crossing The Einstein Divide
The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the…
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The Courage to Save Millions
Health system leaders are always on the lookout for ideas and strategies from outside the industry to advance their organization.…
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Good people, flawed system
Health insurance companies are under growing scrutiny—but what do the people inside those organizations think? While the public conversation focuses…
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The Future of the CMO
Marketing’s value in health systems is under siege. What began as a quiet elimination of CMO roles across top health…
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Tomorrow Is Too Late, the BPD Value Attack Series
The growing perception that hospitals prioritize revenue over patients is now defining the industry. BPD defined this as the “value…
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The Case for Building a Post Health System Brand
For those who are ready, a post health system brand will help you connect with consumers on a deeper level…
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Selling Bold Ideas to Health System Leadership
Ready to get your bold marketing idea across the finish line? Here’s what you need to know to get the…
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How Consumers Navigate Healthcare
Healthcare marketers need to get ahead of the curve when it comes to the future of customer engagement and experiences.…