How AI is reshaping the healthcare decision journey
Artificial intelligence is moving from experimentation to everyday use in healthcare. Consumers are increasingly turning to AI to understand symptoms, explore diagnoses, compare treatment options, interpret side effects, and prepare for conversations with providers, making it an emerging layer in the healthcare decision journey.
Drawing on findings from the May 2026 wave of the BPD Research Initiative, Prompted: AI in the Care Decision explores how AI is influencing care-seeking, self-management, provider conversations, and medication-related decisions. The report also examines the trust gap behind AI adoption, revealing where consumers embrace AI, where they remain cautious, and why trusted clinicians continue to play a central role in healthcare decision-making.
About the BPD Research Initiative
The BPD Research Initiative is an ongoing national survey program designed to provide health systems with timely, first-party insight into how consumers are navigating healthcare.
Through recurring research waves, the initiative tracks emerging trends, attitudes, and behaviors shaping the future of healthcare decision-making.
