AI, the patient relationship, and the strategic choice health systems must make.
For over a decade, “the digital front door” has been healthcare’s favorite buzzword. We invest in extensive website updates, portals, apps, MyChart improvements, and pump out blog after blog — all on the belief that a lifelong relationship with patients begins on our doorstep.
But it doesn’t. Not anymore.
Almost overnight, AI engines became a meaningful new front door for health questions, rewriting how people find information, decide whether they need care, and increasingly, where they go for it. Healthcare and marketing leaders are feeling the implications in real-time, so we conducted fresh consumer research and mapped out how healthcare organizations can respond.
