Set the current.
Strategic insights for healthcare’s next era
GUIDE
The front door of care has moved.
AI, the patient relationship, and the strategic choice health systems must make. For over a decade, “the digital front door”…
ARTICLE
Finance has Bloomberg – healthcare has nothing
October 12, 2026
In 1981, finance stopped waiting for answers. The Bloomberg Terminal forever changed how financial professionals understood and acted on the…
PODCAST
What Just Happened?! The Medicare Confidence Gap
Episode 283 | October 7, 2026
Medicare enrollment is more than an individual’s coverage decision. It operationally impacts health systems, shaping patient volume, payer mix, and…
GUIDE
The Medicare Confidence Gap
Between October 15 and December 7, millions of Medicare beneficiaries will choose coverage that shapes how they access doctors, caregivers,…
ARTICLE
The physician referral black hole is swallowing your growth
October 1, 2026
Here’s a tough pill to swallow: Referral leakage costs health systems millions in lost revenue each year. Specifics vary depending…
ARTICLE
Growth is a living system
September 23, 2026
Volume. Reputation. Workforce. Margin. It’s all connected. After more than 20+ years working with 250+ health organizations, we’ve noticed something:…
PODCASTS
The No Normal Show by BPD
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next and needed in healthcare marketing.
EVENT
Joe Public Retreat 2027 by BPD
February 2027 | South Beach
Join top health system marketers as we explore the future of AI, brand and strategy. This intimate experience is designed for leaders ready to push boundaries.
PODCAST
LIVE from HLTH 2026
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next and needed in healthcare marketing.
Leaders are learners.
BPD U is our educational program for clients and BPDerrrs who refuse to stop learning. We help you build the skills your next chapter requires. We help MarCom teams transform their workflows for the AI era. Train leaders to sell bold ideas to the C-suite and board. Teach how storytelling can change health behavior and save lives. And give marketers the financial fluency to hold their own in the rooms where decisions get made.
Bring us on-site. Come to us. Join virtually. Start with one of our core courses or let us build something around the challenge in front of you.
Featured courses
AI Academy
The AI Era is Here, AIO: Smarter Search, Building AI Agents, and Org Design in the AI Era
Leading Boldly
Coaching & Managing, Thriving as a Leader, and How to Give Powerful Feedback
Ideas that Move
The Power of Brand, The Art of Storytelling, and Selling Bold Ideas to the C-Suite
Book a healthcare industry leader.
Big challenges deserve bold conversations. Hear from BPD’s industry experts as they explore the trends, technologies and strategies shaping the future of healthcare — helping organizations navigate complexity, embrace what’s next and deliver meaningful growth.
Jason Brown
CEO
Jason Brown brings 20+ years of experience building and growing healthcare brands. He shares bold perspectives on leadership, business strategy, AI-driven marketing and what’s next for healthcare.
Jessica Schmidt
President
President Jessica Schmidt turns big business priorities into action. She brings a sharp perspective on healthcare growth, operational excellence, client experience and leading teams through change.
Mindy Adams
Chief Creative Officer
CCO Mindy Adams has spent 20+ years proving creativity can move people and business. She brings an award-winning perspective on brand building, bold ideas and creativity that drives growth.
Nicole James
Senior Vice President, Communications
SVP Nicole James brings 17+ years of experience advising healthcare leaders through high-stakes moments. She shares insights on reputation, crisis communications, executive visibility and navigating complex change.
Trish Brawner
Executive Vice President, Client Services
EVP Trish Brawner brings 20 years of experience building partnerships that perform. She shares insights on client leadership, healthcare growth, trust and turning strategy into measurable results.
Stephanie Wierwille
Executive Vice President, Strategy & Innovation
EVP Stephanie Wierwille helps healthcare leaders make their next move. She brings 15+ years of experience making sense of shifts in consumer behavior, technology and the market — and challenging conventional thinking about what to do next.