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The M&A Blind Spot That Costs Health System Millions
In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano,…
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Halfway to 2030: Updates from Joe Public’s Predict-O-Meter
As 2025 winds down, hosts Stephanie Wierwille and Victoria Davis take a look at how healthcare is transforming—and how close…
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Can Our Thought Experiments Reimagine Healthcare?
As AI becomes more embedded in how people search, shop, and engage, marketers are starting to ask big questions: What…
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Who Really Has the CEO’s Ear?
In this episode of The No Normal Show, we’re pulling back the curtain on who actually shapes decisions in the…
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Healthcare Marketers, It’s OK—Brand Isn’t Dead
Author and podcast host Scott Galloway says brand is dead—and a lot of marketers are in a frenzy because of…
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The Future of the CMO: When to Take the Communications Wheel
On this episode of The No Normal Show, we jump headfirst into HBO Max’s brand whiplash and why identity confusion…
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The End of Brand Buzz: Why Niche Storytelling Beats Going Viral
YouTube is transforming into a streaming powerhouse, and the Chief Marketing Officer role is evolving. This episode of The No…
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Reimagining Healthcare Brands from the Inside Out
“The boring spot in healthcare is taken,” says Nicole Baxter, Chief Brand Officer at HCA Healthcare. She shows up everyday…
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Read the Room: Branding in a Hypercritical Age
In this episode of The No Normal Show, Desiree Duncan and Chris Bevolo highlight the cultural crossfire brands are navigating…
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Unconventional Marketing to Tell Remarkable Stories
In this episode, Desiree is joined by Frank Carter, Vice President of Brand at AdventHealth; Michelle Figueroa, Founder of Good…
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Where Does Your Health System Brand Go From Here?
With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is…
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Brand Building Post-COVID-19
There is no denying it. Hospitals across the country are in financial trouble. To help themselves recover, they need to…
