In 1981, finance stopped waiting for answers.
The Bloomberg Terminal forever changed how financial professionals understood and acted on the market. It didn’t introduce data to the finance industry – data was never the problem. Instead, it collapsed the distance between a question and the answer.
Instead of pulling information, waiting for analysis and assembling a point of view, investors could interrogate the market directly. New information changed analyses in real time. The game-changing play wasn’t a new abundance of data – it was actionable use of it.
Healthcare has more data than any industry — and the slowest answers
Health systems are up to their proverbial ears in data. EHRs, claims databases, CRMs, dashboards, research libraries. Market forecasts, brand studies, digital behavior. But data ≠ intelligence.
Ask a relatively straightforward question:
Where are we losing patients?
Which physicians are changing their referral behavior?
Why is a competitor gaining share?
What does this market believe about our brand?
Someone pulls a data set. Another team analyzes their own intel. Leadership asks for more. Committees are assembled. Findings are reconciled, discussed, revised. Eventually, a deck appears. By then, the question is old, and the answers have changed.
Data visibility is an old problem, and dashboards are an old solution
For years, healthcare organizations invested in making data more visible. That was necessary progress. Today, it’s just more noise.
Consider the workflow behind a few simple questions: Cardiology is down. Why, and what do we do about it?
A dashboard can tell you volumes declined 8%. A system of intelligence can help you investigate why. From referral patterns to competitor behavior to consumer demand, the future of healthcare growth is in connecting signals to create a new interface between leaders and the market.
One where you can ask a question, interrogate the answer, follow the signal, and keep going.
Healthcare’s Bloomberg moment is here
Finance got the Bloomberg Terminal. Retail built recommendation engines capable of interpreting millions of digital signals to determine what an individual consumer might want next.
Healthcare growth has largely remained dependent on people manually connecting dots across an increasingly complex universe of information.
So we decided to change that.
For more than 20 years, BPD has been building the intelligence foundation to do it.
We’ve worked on growth challenges across more than 250 health systems. We’ve built intelligence around healthcare markets, consumers and physicians. We work with real claims data and proprietary research, alongside decades of accumulated knowledge about the questions healthcare leaders ask and the decisions those answers need to inform.
A new way to understand your market
Violet is what happens when we make that intelligence interrogable.
Powered by BPD’s proprietary data ecosystem, Violet connects consumer, physician, claims, market and performance intelligence so that complex questions once requiring days or weeks of research can begin to be answered in minutes. It can follow the signals across datasets, surface growth opportunities and give our clients and experts a faster, more complete foundation for determining what they mean and what to do next.
Today, Violet works alongside BPD teams, putting that intelligence into every client engagement. Next, we’re exploring what happens when healthcare leaders can interrogate it directly.
Finance has had that capability for more than four decades. Healthcare shouldn’t have to wait any longer.
