In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to the No Normal Show, our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.