The Patient Next Door

Meet the new healthcare consumer

New research on how consumers are navigating healthcare decisions in 2026.

Healthcare   consumers are making decisions differently than they did just a few years ago. Rising costs, fragmented access points, digital health tools, and changing expectations are reshaping how people choose when, where, and whether to seek care.

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Crossing the Einstein Divide

Transforming healthcare marketing in an AI era

The headlines around AI primarily focus on saving time and costs. And in the rush to automate, we’ve noticed the conversation is focused almost exclusively on efficiency and effectiveness.

But what if that’s only the beginning?

This paper aims to inspire marketers to dream bigger. It’s an invitation to ask, “What can we do that’s never been done before?” To answer that question, it helps to first imagine what that future could look like.

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Policy ICU

Distilling complex policy shifts to help you stay ahead and adapt with confidence

Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.

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Upcoming Events

Stay tuned for the 2027 date and location

Joe Public Retreat

A Must-Attend Conference for Leaders in Health Care Marketing & Strategy
October 25-28
•
Orlando, FL

HCIC 2026

HCIC is the premier conference for healthcare marketers and digital leaders. The strategic roadmap where marketing, digital innovation, and consumer experience intersect.
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Latest Podcast

Minutes to Moments: AI, Experience, and the Future of Care

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Latest Blogs

The forces shaping a health system’s future increasingly sit outside its walls

By Kate Caverno, SVP, Payer, Policy and Market Advisory, BPD A health system can...

The 2% Reality: The growth strategies separating healthcare’s strongest systems from the rest

At the end of 2025, the average health system operating margin sat at 2.0%...

BPD Healthcare named Top Healthcare Marketing Agency 2026 by Healthcare Business Review

We’re proud to share that BPD Healthcare has been named a Top Healthcare Marketing...

The Future of Healthcare Marketing Looks Nothing Like Its Past

At the tenth annual Joe Public Retreat, BPD Healthcare brought together the nation’s leading...

5 Healthcare Trends That Will Shape Marketing in 2026

Those of us in healthcare can feel it: the ground is shifting, and transformation...

LIVE FROM HLTH25: Alyssa Ellis of Beyond Assisting on inspiring the next gen of surgical techs

https://youtu.be/vpWe2CWKT1A“I just think there needs to be more awareness of the job itself and...

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Guides

The Narrative Debt

Washington just billed health systems for a decade of silence This year’s proposed Medicare rule regarding 340B and site neutrality — two of the most...

Prompted: AI in the Care Decision

How AI is reshaping the healthcare decision journey Artificial intelligence is moving from experimentation to everyday use in healthcare. Consumers are increasingly turning to AI...

The Patient Next Door

New research on how consumers are navigating healthcare decisions in 2026 Healthcare consumers are making decisions differently than they did just a few years ago....

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Stay in the loop on the latest from BPD— our newsletter The No Normal Rewind brings you highlights from The No Normal Show plus strategic insights to help CMOs prepare for the future of health system marketing.