The Future of the CMO

Marketing's value in health systems

What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.

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Policy ICU

Distilling complex policy shifts to help you stay ahead and adapt with confidence

Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.

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Joe Public 2030

Five Potent Predictions Reshaping How Consumers Engage Healthcare

On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.

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Upcoming Events

MONTHLY WEBINAR SERIES › VIRTUAL
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Webinar

The Summit Series by BPD (formerly Revive)

The value of marketing to health systems in a competitive landscape has always seemed obvious, Yet, shifting societal and industry...
February 18-20, 2026
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South Beach

Joe Public Retreat 2026

A Must-Attend Conference for Leaders in Health Care Marketing & Strategy
November 9-12
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Las Vegas, NV

HCIC 2025

HCIC is the premier conference for healthcare marketers and digital leaders. The strategic roadmap where marketing, digital innovation, and consumer experience intersect.
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Latest Podcast

What’s Next for the C-Suite in 2026?

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Latest Blogs

LIVE FROM HLTH25: Kyle Guerin of Henry Schein discusses corporate social responsibility in healthcare

“There should be some little piece of philanthropy in everything we do.” At HLTH...

LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy

“Reddit is a great way to dive into those sub-communities, understand what people’s concerns...

LIVE FROM HLTH25: Neil Ravits of Klein Hersh unpacks what’s ahead for the C-suite

“Health systems that are really strategic are thinking through how even small shifts in...

HLTH 2025 Recap: Theme #1: AI is Moving From Buzz to Backbone

This article is part of our HLTH 2025 Recap Series, where we’re breaking down...

HLTH 2025 Recap: Innovation Got Real

If you want to be re-energized about healthcare, the HLTH conference is the place...

Communicate Early and Often: A Provider’s Advantage in Payor Negotiations

By Kate Caverno It’s finally my favorite time of the year: negotiation season! (Did...

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Guides

The Courage to Save Millions

Health system leaders are always on the lookout for ideas and strategies from outside the industry to advance their organization. Here’s one worth a closer...

Good people, flawed system

Health insurance companies are under growing scrutiny—but what do the people inside those organizations think? While the public conversation focuses on rising costs and care...

The Future of the CMO

Marketing’s value in health systems is under siege. What began as a quiet elimination of CMO roles across top health systems is now a full-blown...

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Stay in the loop on the latest from BPD— our newsletter The No Normal Rewind brings you highlights from The No Normal Show plus strategic insights to help CMOs prepare for the future of health system marketing.