Joe Public 2030

Five Potent Predictions Reshaping How Consumers Engage Healthcare

On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.

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The Summit Series by BPD (formerly Revive)

The value of marketing to health systems in a competitive landscape has always seemed obvious, Yet, shifting societal and industry...

Latest Podcast

Behind Closed Doors: Truths, Lies, and the State of Healthcare Politics

Latest Blogs

Things to expect from the second Trump Administration and the 119th Congress

Here are some things hospitals and health systems can expect from the second Trump...

The AI Era: The Golden Age of Healthcare Marketing

This is the most exciting time to be alive. And it’s absolutely the most...

From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore

Here are the four critical lessons you need to know from BPD's Joe Public...

Reimagining Healthcare: A Vision for Patient-First Systems

In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat...

Playing the Long Game: Key Strategies for Healthcare Negotiations

In the latest Summit Series, Chief Communications Officer Ryan Colaianni interviewed Shawn Fitzgibbon, Managing...

The Catalyst for Change: “Rome Is Burning”

With an eagle eye across health system marketing nationwide, we identified a tough trend:...

Guides

Tomorrow Is Too Late, the BPD Value Attack Series

The growing perception that hospitals prioritize revenue over patients is now defining the industry. BPD defined this as the “value attack” in early 2023, and...

The Case for Building a Post Health System Brand

For those who are ready, a post health system brand will help you connect with consumers on a deeper level and beat the competition at...

Selling Bold Ideas to Health System Leadership

Ready to get your bold marketing idea across the finish line? Here’s what you need to know to get the green light from health system...

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