Upcoming Events

MONTHLY WEBINAR SERIES › VIRTUAL
Webinar

The Summit Series by BPD (formerly Revive)

The value of marketing to health systems in a competitive landscape has always seemed obvious, Yet, shifting societal and industry...

April 29 - May 2, 2025
Orlando, FL

HMPS 2025

We’re heading to the premier event for healthcare marketing leaders, where top executives share actionable strategies and solutions. Let’s connect!

April 29, 2025
Chicago, IL

Becker’s Healthcare 15th Annual Meeting

We’ll be there—let’s connect to collaborate and shape the future of healthcare together.

Latest Podcast

Chaos Is a Ladder: What’s Next for Healthcare Marketing Leaders

Latest Blogs

Things to expect from the second Trump Administration and the 119th Congress

Here are some things hospitals and health systems can expect from the second Trump...

The AI Era: The Golden Age of Healthcare Marketing

This is the most exciting time to be alive. And it’s absolutely the most...

From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore

Here are the four critical lessons you need to know from BPD's Joe Public...

Reimagining Healthcare: A Vision for Patient-First Systems

In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat...

Playing the Long Game: Key Strategies for Healthcare Negotiations

In the latest Summit Series, Chief Communications Officer Ryan Colaianni interviewed Shawn Fitzgibbon, Managing...

The Catalyst for Change: “Rome Is Burning”

With an eagle eye across health system marketing nationwide, we identified a tough trend:...

Guides

The Future of the CMO

Marketing’s value in health systems is under siege. What began as a quiet elimination of CMO roles across top health systems is now a full-blown...

Tomorrow Is Too Late, the BPD Value Attack Series

The growing perception that hospitals prioritize revenue over patients is now defining the industry. BPD defined this as the “value attack” in early 2023, and...

The Case for Building a Post Health System Brand

For those who are ready, a post health system brand will help you connect with consumers on a deeper level and beat the competition at...

Sign up for our newsletter