March moved fast — and so did we. From new partnerships to big-stage panels, our teams are putting bold ideas into action and shaping what’s next for health care marketing.
We’re teaming up with SHSMD to host a webinar exploring the urgency behind our latest whitepaper, Tomorrow is Too Late. It dives into the growing reputational risks hospitals face — and how to push back on the narrative that profit trumps patient care. It’s a high-stakes moment, and we’re helping health systems meet it head-on.
Next stop: HMPS. Anne DiNapoli Block and Josh Donoghue are leading a data-driven marketing workshop with AdventHealth’s Anthony Cadieux, while our Chief Transformation Officer, Chris Bevolo, joins a panel on Defending Marketing ROI. He’s also prepping for the stage at Becker’s, where he’ll join Sharon Line Clary (AdventHealth), Andy Chang (UChicago Medicine), and Ryan Younger (Virtua Health) focusing on strategic growth from a marketing perspective.
We also launched Policy ICU — a new resource built for health system marketing and communications leaders. With experts on the ground in D.C. and deep experience navigating complex healthcare challenges, we’re bringing critical insights directly to your inbox. Expect real-time policy updates, strategic guidance, and weekly live forums to help you respond with clarity and confidence.
On the home front, we welcomed Gabriela Balaguer as Senior Account Manager and Mallory Roman as Director of Research & Marketing. We also celebrated two well-earned promotions: Hali Jordan is now Media Director, and Grace Baldwin steps into the role of Director, Project Management.
New business alert: LCMC Health in New Orleans has officially signed on with our Payor/Provider team — a big win in a region where momentum matters. And our team was on the ground with Google’s team at The Check Up, capturing content and turning around post-event creative at speed.
SHIFT Nursing: Everybody’s Work has been nominated for a Webby Award in the Video & Film category for Diversity, Equity, Inclusion & Belonging. Huge honor. Even bigger moment for the work. Voting is open now — cast your vote and help us bring it home.
We’re just getting started — and we’re igniting greatness every step of the way.
