DELIVERING THE FUTURE
TO HEALTHCARE'S LEADING BRANDS

The future of marketing and communications demands embracing technology, data, AI. It requires moving at lightning speed and adopting new approaches and strategies. Most importantly, it requires driving material impact. The best brands in healthcare aren’t waiting for the future — they are partnering with BPD to embrace the future today.

ADVENTHEALTH

Best-in-class patient acquisition campaign drives 23:1 ROI

HCA HEALTHCARE

Changing public sentiment for the largest health system in the country

NORTHERN LIGHT HEALTH

Building a non-promotional brand to reconnect Mainers for better health

BPD Highlights

Communicate Early and Often: A Provider’s Advantage in Payor Negotiations

By Kate Caverno It’s finally my favorite time of the year: negotiation season! (Did you think I was going to say fall)? For providers heading into discussions with payors, one...

Episode 263

Dreaming Healthcare’s AI Future With Einstein Thinking

In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore what it means to apply “Einstein thinking” to healthcare marketing—imagining a future where AI agents run...

SHSMD Connections 2025

October 12 - 14

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Dallas, TX

SHSMD Connections 2025 is the premier national event for healthcare strategy leaders, bringing together experts in marketing, communications, digital, public relations, planning, and business development. Held this fall in Dallas,...

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DELIVERING THE FUTURE TO HEALTHCARE'S LEADING BRANDS