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Rural Health Care: Who’s doing it well?
The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building…
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Are the Funnel Wars Over?
Walmart Health’s decision to shutter all 51 health centers across 5 states due to profitability issues signals a significant setback…
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How Consumers Navigate Healthcare
Healthcare marketers need to get ahead of the curve when it comes to the future of customer engagement and experiences.…
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In-depth Look: How Americans Perceive the U.S. Healthcare System
This blog is a recap from a session in BPD Summit series, where we bring together the best and the…
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Is the Copernican Consumer too good to be true?
After 27 years in the healthcare industry, I’ve developed some specific ideas about consumer engagement in healthcare – particularly personal…
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The Copernican Consumer
I’m a bit of a health sensor nerd. Though I already own an Apple Watch, Amazon’s Halo band, and a…
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The future is what you make it
When we set out to explore the next decade for our newly released book, Joe Public 2030, we intentionally wiped…
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Say What, Clubhouse? The rise of social audio
Last year, WIREDsaid it well: “The future of social media is all talk. The year 2020 was all about giving…
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Driving behavior change through influencer relations
Have you ever made a purchase decision based on an online recommendation? So have 93% of Americans. Data shows that…
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Content That Connects: 5 Principles for Building Relationships Through Content
We love a good story. Stories inspire and entertain, but mostly, stories connect us. Humans have always connected to one…
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Are hospital marketers prepared for the next competitive front?
For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk…
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The journey of 1,000 miles
As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But…
