-
The New Word of Mouth: Why Consumer-Owned Media Is Rising
Mass media is going in a different direction. Livestreams from Beyoncé’s Cowboy Carter tour didn’t come from networks—they came from…
-
Revenge of the Attention Economy: Why Moments Matter More Than Ever
From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into…
-
Don’t Forget Gen X—Healthcare’s Hidden Influencers
Gen X—the so-called “forgotten generation”—has officially entered the chat. In this episode of the No Normal Show, Desirée and Chris…
-
Unraveling the Funnel Wars: Walgreens’ Pivot and What It Means for Primary Care
The Funnel Wars just took another unexpected turn. Walgreens is going private, VillageMD may be on the chopping block, and…
-
Seal on a Seal? Cultural Moments from Super Bowl LIX
Let’s talk all things Super Bowl! In this episode, Desiree and Stephanie are joined by Mindy Adams, Chief Creative Officer…
-
From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore
Here are the four critical lessons you need to know from BPD’s Joe Public Retreat.
-
Rise of the Health Sects: 2024 Lookback
Remember, oh-so-long ago, when the pandemic became a political football? Masks, vaccines, social distancing – suddenly, these weren’t just public…
-
Constricted Consumerism: Payers gonna play
You’ve heard it a million times: consumerism is upending healthcare! Just like every other industry, empowered consumers will finally take…
-
The Funnel Wars: The battle for healthcare consumers
Picture the healthcare continuum. Now, flip it on its side and imagine it in the shape of a funnel: health…
-
The Copernican Consumer: On display at HLTH 2024
The healthcare industry is on the verge of a technological transformation — and nowhere is that more obvious than HLTH.
-
Reimagining Healthcare: A Vision for Patient-First Systems
In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat down with healthcare policy expert Paul…
-
Rural Health Care: Who’s doing it well?
The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building…
