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What Do Consumers Really Think About Healthcare Advertising?
What does a consumer study say about healthcare advertising? In this episode of The No Normal Show, we discuss exclusive…
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The Future of Marketing Is Built on Patient Experience
In this episode of The No Normal Show, Stephanie Wierwille and Chris Bevelo explore one of the most debated ideas…
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The Information Tornado: Trust and the Future of Medical Authority
In this episode of The No Normal Show, hosts Stephanie Wierwille and Chris Bevolo explore one of the most pressing…
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Who Really Has the CEO’s Ear?
In this episode of The No Normal Show, we’re pulling back the curtain on who actually shapes decisions in the…
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Can Healthcare Take on Hollywood Too?
Healthcare might be serious business—but who says it has to be boring? In this episode of The No Normal Show,…
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The Overlooked Chief Health Officers of U.S. Households
In this episode of The No Normal Show, Desirée, Stephanie, and guest Victoria Davis unpack the cultural, emotional, and operational…
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The New Word of Mouth: Why Consumer-Owned Media Is Rising
Mass media is going in a different direction. Livestreams from Beyoncé’s Cowboy Carter tour didn’t come from networks—they came from…
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Revenge of the Attention Economy: Why Moments Matter More Than Ever
From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into…
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Don’t Forget Gen X—Healthcare’s Hidden Influencers
Gen X—the so-called “forgotten generation”—has officially entered the chat. In this episode of the No Normal Show, Desirée and Chris…
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Unraveling the Funnel Wars: Walgreens’ Pivot and What It Means for Primary Care
The Funnel Wars just took another unexpected turn. Walgreens is going private, VillageMD may be on the chopping block, and…
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Seal on a Seal? Cultural Moments from Super Bowl LIX
Let’s talk all things Super Bowl! In this episode, Desiree and Stephanie are joined by Mindy Adams, Chief Creative Officer…
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Rural Health Care: Who’s doing it well?
The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building…
