In-Depth: Rome Is Burning with Kristen Wevers

The Chief Marketing Officer role in healthcare is under threat. Health systems face financial stress and capacity constraints, and undervalue the marketing function. Join Kristen Wevers, Former SVP and Chief Marketing & Communications Officer at UC Health and Chris Bevolo, BPD’s Chief Transformation Officer as they unpack a trend they call ‘Rome is Burning’ and identify what healthcare marketers can do to evolve. Get your water buckets ready.