Episode 209
Episode 209
July 24, 2024

Newsflash: Will the cookie crumble? Google delays third-party cookie removal

Google has announced that cookies are here to stay in Chrome—at least for now. Given feedback from advertisers, regulators, and publishers, Google is keeping third-party cookies, but plans to introduce a new system in Chrome that gives users more control over their data. What should healthcare marketers do given this fresh-out-of-the-oven cookie news? Find out now.

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