Report

The Future of the CMO

Download the Report

Marketing’s value in health systems is under siege.

Download Report

Fill out the form below to receive a copy of the report.

Download this report to explore:

1

A deep dive into the new threats health system CMOs face

2

Five opportunities for rising above today’s upheaval and building a stronger platform for marketing

3

What CEOs think about the value of marketing, and how their views will define your future

Related Guides

The Courage to Save Millions

Health system leaders are always on the lookout for ideas and strategies from outside the industry to advance their organization. Here’s one worth a closer...

Good people, flawed system

Health insurance companies are under growing scrutiny—but what do the people inside those organizations think? While the public conversation focuses on rising costs and care...

Tomorrow Is Too Late, the BPD Value Attack Series

The growing perception that hospitals prioritize revenue over patients is now defining the industry. BPD defined this as the “value attack” in early 2023, and...