Upcoming Events

Stay tuned for the 2027 date and location

Joe Public Retreat

A Must-Attend Conference for Leaders in Health Care Marketing & Strategy

Past Events

December 11, 2024
Webinar

Is Rome Burning? Let’s Discuss the Changing CMO Role

The value of marketing to health systems in a competitive landscape has always seemed obvious, Yet, shifting societal and industry...

October 20 - 23
Las Vegas, NV

Meet BPD at HLTH

A Must-Attend Conference for Leaders in Health Care Marketing & Strategy

October 13 - 15
Denver, CO

Meet BPD at SHSMD 2024

A Must-Attend Conference for Leaders in Health Care Marketing & Strategy

September 25, 2024
Webinar

Do You Really Need Matching Luggage? The Balance of Brand and Service Line Approaches

There is a widespread assumption that brand and service line marketing should be "matched luggage," meaning they should look the same, use the same creative, and follow the same messaging.

August 22, 2024
NRC Health's Hub24

Joe Public 2030: 5 Potent Predictions Reshaping How Consumers Engage Healthcare

What does the next decade of healthcare hold? This session will explore the next 10 years of patient and consumer activation strategies.

June 26, 2024 11:30 - 12:30 PM CT
Webinar

The Never-ending Challenge of Balancing Brand and Service Line Marketing

How do you balance brand building with driving service-line volume? It's a timeless healthcare marketing dilemma.

Ready to ignite greatness?