We’re heading into the back half of the year with a tailwind—and no signs of slowing down.
In our latest webinar, The Future of the Health System CMO, Andy Chang, Christine Kotler, and Chris Bevolo discussed the pressures that CMOs are facing in the healthcare industry. CMO roles are being cut. Marketing orgs are being restructured. And unless CMOs adapt, more will follow. The CMOs who rise will be the ones who come armed with performance data, clear alignment to business outcomes, and a bold point of view on AI’s impact. Missed the webinar? Check it out here.
We’re also headed to the ISHMPR Fall Conference next month, where BPD’s VP of Communications, Kate Caverno, will lead a can’t-miss session: “Tomorrow is Too Late: Time is Running Out for Health Systems to Validate Their Value.” As negative narratives target hospitals and erode public trust, Kate will unpack what’s fueling the reputational risk—and what systems must do to protect their future. Join us September 18 at 9:30 AM CT to explore what’s at stake, and how to shift the story. Register here.
Our latest blog, The Einstein Divide, has been making the rounds. It challenges healthcare marketers to stop treating AI as a speed hack and start thinking bigger. Edison optimized. Einstein reimagined. The future belongs to those willing to do both.
Inside BPD, we’re celebrating a few big moves: Olivier Lutaud has been promoted to Senior Art Director, Sarah Serafini to SVP of Creative Operations, and Kara Foxx to Associate Director of Social Strategy. Smart, powerful, and essential to our work.
The Joe Public Retreat 2026 is coming — and this next year’s theme is all about what’s next: The AI Dream. Next year’s retreat will be a wake-up call for health system marketers ready to think bigger, move faster, and lead smarter. The Joe Public Retreat is created for leaders building the future, not reacting to it. We’re thrilled to welcome Paul Roetzer, one of the top voices in AI and marketing transformation, as we explore how AI can ignite new possibilities across our industry. Join us in South Beach, Florida, where the sun is hot, and the ideas are even hotter. Be in the room where the future of healthcare marketing is imagined. Reserve your place today.
On the content front: The No Normal Show dropped a series of standout episodes this month. From rebuilding trust in the age of misinformation, to discussing AI agents with Andy Chang, to why healthcare brands should be watching Cracker Barrel’s rebrand—we’re covering what matters. And in our latest BPD+Me spotlight, we caught up with Samantha Nicholson, VP and Principal, culinary club MVP, and client favorite. With leading strategic wins to hosting dinner parties, she brings connection to everything she touches.
