The Future of the CMO

Marketing's value in health systems

What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.

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Policy ICU

Distilling complex policy shifts to help you stay ahead and adapt with confidence

Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.

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Joe Public 2030

Five Potent Predictions Reshaping How Consumers Engage Healthcare

On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.

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Upcoming Events

MONTHLY WEBINAR SERIES › VIRTUAL
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Webinar

The Summit Series by BPD (formerly Revive)

The value of marketing to health systems in a competitive landscape has always seemed obvious, Yet, shifting societal and industry...
February 18-20, 2026
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South Beach

Joe Public Retreat 2026

A Must-Attend Conference for Leaders in Health Care Marketing & Strategy
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Latest Podcast

What’s Next for the C-Suite in 2026?

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Latest Blogs

LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare

https://youtu.be/cDF3RrMztpk“We want to transform and revolutionize, or create a different type of healthcare system.”...

Bridging the Gap: Marketing and Managed Care Working as One

In today’s strained healthcare environment, it’s tempting for leaders to equate activity with advancement....

LIVE FROM HLTH25: Jacob Plummer on how AI can scale clinical capacity

“I think of it as a resident physician that is in an AI format.”...

LIVE FROM HLTH25: Dr. Harpreet Tsui on bringing humanity back to healthcare

“Every person who’s a doctor went into healthcare to help people. And when we...

LIVE FROM HLTH25: Kyle Guerin of Henry Schein discusses corporate social responsibility in healthcare

“There should be some little piece of philanthropy in everything we do.” At HLTH...

LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy

“Reddit is a great way to dive into those sub-communities, understand what people’s concerns...

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Guides

The Courage to Save Millions

Health system leaders are always on the lookout for ideas and strategies from outside the industry to advance their organization. Here’s one worth a closer...

Good people, flawed system

Health insurance companies are under growing scrutiny—but what do the people inside those organizations think? While the public conversation focuses on rising costs and care...

The Future of the CMO

Marketing’s value in health systems is under siege. What began as a quiet elimination of CMO roles across top health systems is now a full-blown...

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Stay in the loop on the latest from BPD— our newsletter The No Normal Rewind brings you highlights from The No Normal Show plus strategic insights to help CMOs prepare for the future of health system marketing.