Are hospital marketers prepared for the next competitive front?
For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk of plans for the future, but little in the way…
Where Does Your Health System Brand Go From Here?
With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is how to evolve their brand positioning. In truth, we don’t…
The journey of 1,000 miles
As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But optimism is tempered, and rightly so. The death toll due…
Brand Building Post-COVID-19
There is no denying it. Hospitals across the country are in financial trouble. To help themselves recover, they need to restore patient volumes as quickly as possible. While reputation campaigns…
Why B2B Health Tech Buyers are Changing Overnight
This is not a blog about telemedicine. It’s not a blog about contact tracing apps, or platforms enabling antibody testing. It’s not even a blog about B2C digital health and…
Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People
CVS’ announcement that the company is expanding its reach in chronic care management is the latest sign that the market has never been more competitive or complicated. (Are you asking…
Turning creative concepts into reality
Picture this: It’s Thursday. A group of writers and art directors receive a creative brief outlining a client challenge. The specific challenge – be it a critical rebrand, a new…