Are the Funnel Wars Over?

Walmart Health’s decision to shutter all 51 health centers across 5 states due to profitability issues signals a significant setback in the ongoing battle between traditional healthcare systems and disruptive newcomers. Is this the end of the ‘funnel wars’?

Rome Is Burning: CMOs in Healthcare

A wake-up call on the future of the CMO role at healthcare organizations In June, I reached out to my healthcare provider to schedule my colonoscopy screening. After tapping on her keyboard for a few seconds, the scheduler sighed and asked if she could put me on hold. When she returned a few minutes later,…

Three 2024 Search Trends to Act On

Over the last 30 years, consumers have adopted search as a way of living. Search engines are at the core of Americans’ daily lives—it’s where people find the best schools; decide what’s for dinner; research medical symptoms (perhaps too much); and see what’s happening in their communities. From research and reviews to products and services,…