LIVE FROM HLTH25: Dr. Harpreet Tsui on bringing humanity back to healthcare
“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really…
LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy
“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing… it really gives you the tools.” At HLTH 2025, Cara…
Are the Funnel Wars Over?
Walmart Health’s decision to shutter all 51 health centers across 5 states due to profitability issues signals a significant setback in the ongoing battle between traditional healthcare systems and disruptive newcomers. Is this the end of the ‘funnel wars’?
Healthcare Marketing in 2024: Embracing Generative AI and Machine Learning
Gain a strategic edge by embracing generative AI and Machine Learning for hyper-personalization, predictive analytics, cross-channel integration, and enhanced customer engagement, revolutionizing omnichannel strategies.
Rome Is Burning: CMOs in Healthcare
A wake-up call on the future of the CMO role at healthcare organizations In June, I reached out to my healthcare provider to schedule my colonoscopy screening. After tapping on her keyboard for a few seconds, the scheduler sighed and asked if she could put me on hold. When she returned a few minutes later,…
Three 2024 Search Trends to Act On
Over the last 30 years, consumers have adopted search as a way of living. Search engines are at the core of Americans’ daily lives—it’s where people find the best schools; decide what’s for dinner; research medical symptoms (perhaps too much); and see what’s happening in their communities. From research and reviews to products and services,…