LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy
“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing… it really gives you the tools.” At HLTH 2025, Cara…
You’re Full, But Are You Growing?
In our recent The Future of the CMO report, we outline five opportunities for Chief Marketing Officers (and their teams) to pursue to survive, if not thrive, in the current…
Eight Years of A+ness
BPD has been certified as a Great Place To Work® for the eighth consecutive year! Why is this recognition so important to us?
Rome Is Burning: CMOs in Healthcare
A wake-up call on the future of the CMO role at healthcare organizations In June, I reached out to my healthcare provider to schedule my colonoscopy screening. After tapping on her keyboard for a few seconds, the scheduler sighed and asked if she could put me on hold. When she returned a few minutes later,…