Playing the Long Game: Key Strategies for Healthcare Negotiations
In the latest Summit Series, Chief Communications Officer Ryan Colaianni interviewed Shawn Fitzgibbon, Managing Director and Payor/Provider Practice Lead at BDC Advisors. Bringing more than 30 years’ experiences to July’s chat, Fitzgibbon led the conversation on contract portfolio management, providing great insight on how to navigate a continuously changing – and increasingly uncompetitive – marketplace.
The Catalyst for Change: “Rome Is Burning”
With an eagle eye across health system marketing nationwide, we identified a tough trend: health system CMOs weren’t just facing the most difficult times ever… their roles were being questioned.
Navigating Inclusive Marketing with Authenticity
June was a time of reflection and change as we honored both Pride Month and Juneteenth. Now is a good time to reflect on our role in these celebrations. June was a time of reflection and change as we honored both Pride Month and Juneteenth. Now is a good time to reflect on our role in these celebrations.
Newsflash: First Tupac now…HoloDoc?
In this week’s newsflash, we explore the promise and pitfalls of hologram doctors and AI in healthcare, revealing how marketers can build consumer trust amid flat adoption and decreasing confidence.
Newsflash: The Surgeon General’s Call for Warning Labels on Social Media
Patients, health systems, and physicians are experiencing unprecedented financial distress, necessitating realistic strategies to help providers to succeed in this irrational market
Nate’s 8: Strategies to Succeed in an Unprecedented Healthcare Market
Patients, health systems, and physicians are experiencing unprecedented financial distress, necessitating realistic strategies to help providers to succeed in this irrational market
Summit Series Session: Adapting to Complexity
“Capitation will not save us,” and other gems from industry leaders, shared only in Summit Series conversations
Bringing a Call to Action to the Big Screen
What if your mission statement was a motion picture?
Are the Funnel Wars Over?
Walmart Health’s decision to shutter all 51 health centers across 5 states due to profitability issues signals a significant setback in the ongoing battle between traditional healthcare systems and disruptive newcomers. Is this the end of the ‘funnel wars’?
Eight Years of A+ness
BPD has been certified as a Great Place To Work® for the eighth consecutive year! Why is this recognition so important to us?