The Funnel Wars: The battle for healthcare consumers
Picture the healthcare continuum. Now, flip it on its side and imagine it in the shape of a funnel: health & wellness services at the top, leading to initial encounters, specialty care, surgical care, tertiary, and quaternary care.
Constricted Consumerism: Payers gonna play
You’ve heard it a million times: consumerism is upending healthcare! Just like every other industry, empowered consumers will finally take charge, demanding better experiences, greater transparency, and of course, lower costs.
Disparity Dystopia: One step forward, three steps back
The pandemic didn’t just expose the cracks in our healthcare system, it blew them wide open.
The Copernican Consumer: On display at HLTH 2024
The healthcare industry is on the verge of a technological transformation — and nowhere is that more obvious than HLTH.
Reimagining Healthcare: A Vision for Patient-First Systems
In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat down with healthcare policy expert Paul Keckley.
Navigating DEI Backlash: Why Healthcare Can’t Ignore Health Equity
Navigating DEI Backlash: Why Healthcare Can’t Ignore Health Equity
Rural Health Care: Who’s doing it well?
Rural Health Care: Who’s doing it well?
The Future of Social Media Marketing
The Future of Social Media Marketing
Blending Art and Science: Data-Driven Storytelling
What defines a game-changing campaign? Find out as we explore inspiring campaigns that are bold and humorous; and can guide healthcare marketing leaders to create their own game-changing ideas.
Let’s Talk: Game-Changing Campaigns
What defines a game-changing campaign? Find out as we explore inspiring campaigns that are bold and humorous; and can guide healthcare marketing leaders to create their own game-changing ideas.