Hospitals Save Our Lives. How Do We Save Them? Part Four
Payor Contracting in the Post-COVID-19 World How can payors help hospitals recover from the financial devastation of the pandemic? Media coverage today is focused on how hospitals are responding to…
Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People
CVS’ announcement that the company is expanding its reach in chronic care management is the latest sign that the market has never been more competitive or complicated. (Are you asking…
Turning creative concepts into reality
Picture this: It’s Thursday. A group of writers and art directors receive a creative brief outlining a client challenge. The specific challenge – be it a critical rebrand, a new…
