Blogs - BPD Healthcare

News & Insights

Things to expect from the second Trump Administration and the 119th Congress

Here are some things hospitals and health systems can expect from the second Trump administration....

The AI Era: The Golden Age of Healthcare Marketing

This is the most exciting time to be alive. And it’s absolutely the most...

From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore

Here are the four critical lessons you need to know from BPD's Joe Public...

Reimagining Healthcare: A Vision for Patient-First Systems

In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat...

Playing the Long Game: Key Strategies for Healthcare Negotiations

In the latest Summit Series, Chief Communications Officer Ryan Colaianni interviewed Shawn Fitzgibbon, Managing...

The Catalyst for Change: “Rome Is Burning”

With an eagle eye across health system marketing nationwide, we identified a tough trend:...

Navigating Inclusive Marketing with Authenticity

June was a time of reflection and change as we honored both Pride Month...