Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Will we see you at HMPS 2024?

February 26, 2024

Meet BPD and Revive at HMPS 2024 The 29th Healthcare Marketing & Physician Strategies Summit (HMPS24) will take place April 17-19, 2024, at Caesars Palace in Las Vegas, NV. The Revive and BPD teams are excited to attend, and even more excited to host several events. Join us for our exclusive night out, stop by…

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Influence Unleashed: Mastering the Art of Impactful Connections with Influencer Marketing

February 5, 2024
Brand, Brand Ambassadors, Social Media

By Jenna Flores In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals…

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Stop, Click, Share: Innovative activations that ‘Outgrow the Box’

January 25, 2024
Advertising, Billboards, Internal & External Activation

By Julie Bricker Now, more than ever, brands are grasping the importance of ‘outgrowing the box.’ This implies going beyond the cliché of thinking outside the box. Elevated thinking takes shape in anything that compels you to pause, halts your scrolling, motivates you to click or share, prompts you to capture a moment, or elicits…

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Healthcare Marketing in 2024: Embracing Generative AI and Machine Learning

January 2, 2024
Healthcare Marketing, Uncategorized

Navigating new technology in an already complex healthcare marketing ecosystem can not only deliver impact, but can help with a strategic edge in today’s omnichannel world. As we step into 2024, the convergence of generative AI and machine learning promises to revolutionize the way healthcare brands and agencies can approach omnichannel marketing challenges. These advanced…

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BPD Finalizes Acquisition of Revive

December 7, 2023

BPD and Revive have joined together, becoming the undisputed leader in health system marketing! Together, we form the most powerful integrated marketing and communications firm serving hospitals, health systems and other healthcare organizations.  For our clients, this means you are now backed by the most powerful integrated and data-driven healthcare marketing and communications firm in…

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BPD Finalizes Acquisition of Revive: Premier firms in healthcare marketing and communications join together, creating a powerful bench of integrated expertise and services for healthcare organizations

December 4, 2023

BOCA RATON, FL, and NASHVILLE, TN—December 4, 2023–BPD, the premier data-driven health system marketing services company in the United States, has completed its acquisition of Revive, a leading healthcare agency, from Interpublic Group. The combination forms a marketing and communications tech-enabled services organization serving the nation’s leading hospital, health system and care delivery brands, as…

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Data-Driven Decision Making: An Essential Guide of Omnichannel Marketing Strategies for Healthcare Marketers

November 8, 2023
Healthcare Marketing

The power of data and analytics continues to shape the role of marketing within any industry. Approaches for healthcare marketing shouldn’t be any different than how retail-brands seek to drive incrementally with marketing efforts through full-funnel audience-based strategies. With data at the center of all we do, BPD has crafted a simple six step approach…

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5 Strategies for Healthcare Marketers Borrowed from Retail Giants, as inspired by Walmart’s latest ‘Mean Girls’ campaign

November 2, 2023

By Anne DiNapoli Block It’s safe to say Walmart’s newly launched Black Friday Mean Girls campaign has already won the big-box holiday war. As a previous retail-marketer for more than 18 years, I’ve been in awe at the brilliance and high-bar the work is about to set. Smart audience approach to millennial-shopper parents whose cult-following…

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Marketing Pixels & Healthcare: Purpose, Strategy & Implications

October 23, 2023
Digital, Digital Marketing, Digital Strategy, Healthcare, Healthcare Marketing, Technology

Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing  pixels to enhance the outcomes, outreach and engagement with digital content.  While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…

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BPD names Anne DiNapoli Block as Managing Director, Data Solutions  & Analytics

October 10, 2023
BPDerrs Come First

Boca Raton, FL   October 10, 2023   BPD has announced the appointment of Anne DiNapoli Block as Managing Director, Data  Solutions & Analytics. A seasoned thought leader in the productization of data and technology,  Ms. DiNapoli Block will be charged with further enhancing BPD’s industry-leading, data-driven  marketing solutions for health systems throughout the United States.  …

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