Boca Raton, FL, November, 2025 — BPD, a leading healthcare marketing services firm, is proud to celebrate a new series of award wins recognizing creative excellence, measurable impact, and purpose-driven storytelling across its client partnerships. Campaigns developed in collaboration with BPD earned top honors from the 2025 Healthcare Marketing Impact Awards, the Anthem Awards, the 10th Annual Shorty Impact Awards, and the eHealthcare Awards, spanning categories from branded entertainment to integrated marketing to video content.
This year’s recognitions highlight the innovative, data-driven work BPD delivers for organizations including the Robert Wood Johnson Foundation, HCA Healthcare, AdventHealth, and Baptist Health South Florida.
2025 Healthcare Marketing Impact Awards
Campaigns created with the Robert Wood Johnson Foundation (RWJF) for SHIFT Nursing’s Everybody’s Work initiative were recognized across three major categories:
- Branded Entertainment/Content Campaign of the Year – GOLD
- Data-Driven Campaign of the Year – GOLD
- Purpose-Led Campaign of the Year – BRONZE
Additionally, Ad Age featured Everybody’s Work in a recent article highlighting it’s impact, with the film drawing in more than 3K screening requests and having confirmed screenings drawing more than 12K attendees.
These honors underscore the initiative’s powerful integration of storytelling, research, and mission-driven engagement—continuing RWJF’s leadership in advancing health equity and elevating diverse voices in healthcare.
10th Annual Shorty Impact Awards
RWJF and BPD were also recognized for our mission-driven work for Everybody’s Work, which resulted in positive change in the following categories:
- Everybody’s Work – Branded Content – Winner, Audience Honor
- Everybody’s Work – Feature Film – Gold
- Everybody’s Work – Racial Equality – Gold
These honors underscore the initiative’s powerful integration of storytelling, research, and mission-driven engagement—continuing RWJF’s leadership in advancing health equity and elevating diverse voices in healthcare.
Anthem Awards
The Anthem Awards, which celebrate purposeful and mission-driven work as well, recognized BPD, RWJF, and BHSF in the following categories:
- RWJF – “Everybody’s Work” in Documentary or Film under Awareness Categories, Diversity, Equity, Inclusion & Belonging
- BHSF – “It’s Zo Time” in Best Creator Collaboration under Awareness Categories, Health
eHealthcare Awards
BPD’s collaboration with leading health systems and foundations earned six additional recognitions, including three Platinum Awards:
Platinum Awards
- HCA Healthcare — “Selfnosis: Shining a light on the Self-Diagnosing Generation”
Best Integrated Marketing Campaign - AdventHealth — Smile
Best Video Content (Under 2 Minutes) - Baptist Health South Florida — It’s Zo Time
Best Population Health, Prevention or Chronic Disease Management Campaign
Silver Awards
- AdventHealth — True Believers in the Human Spirit
Best Integrated Marketing Campaign - BPD — The No Normal Show
Best Healthcare Podcast
Distinction Award
RWJF — SHIFT Nursing’s Everybody’s Work
Best Video Content (Over 2 Minutes)
“I’m so grateful to see SHIFT and Everybody’s Work being honored. More than anything, though, I’m so glad the stories of these fearless nurses are being heard and seen far and wide – and my deepest hope is that this documentary helps spark the change so desperately needed in our profession.” — Beth Toner, Senior Communications Director at RWJF
“We are incredibly proud of the national recognition Baptist Health South Florida and our agency partner, BPD, have earned for the It’s Zo Time campaign. By engaging a world-class athlete and delivering a message that meets men where they are, we’ve strengthened our connection to a population that is too often overlooked in healthcare marketing. This work reflects our shared commitment to inspiring healthier lives, advancing preventive care, and elevating our brand in ways that ultimately improve outcomes across the communities we serve.” – Christine Kotler Chief Marketing and Communications Officer, Baptist Health South Florida
About the Awards
The Healthcare Marketing Impact Awards, presented by Modern Healthcare Awards, honors campaigns that measurably improve outcomes, empower patients, and elevate healthcare brands through creativity and strategy.
The eHealthcare Awards recognizes the best digital healthcare marketing across the industry, spotlighting innovation in web, video, integrated campaigns, and content strategy.
About BPD
BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD partners with the most renowned trailblazers in their respective fields. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.
