The ONE at Red Rocks: Where Health Meets Good Times with HCA Healthcare

Following its recent rebrand, HCA HealthONE tasked us with developing THE ONE—a rebrand awareness campaign designed to make a bold impact by showing up in unexpected ways across Greater Denver. By doing so, we took over the arts and venues spaces across the city and beyond including the Red Rocks Amphitheatre, by being awarded the Official Healthcare Partner of Denver Arts and Venues. Through a series of Red Rocks activations this Summer, we positioned HCA HealthONE as the ONE who shows up for good times and better health. Specifically for Yoga on the Rocks, we hosted activations every Saturday morning engaging with 3000+ yoga class attendees speaking about the HCA HealthONE brand and the healthcare services they provide. Additionally, we handed out branded healthcare related giveaway items including bandaids packs, chapsticks and hand sanitizers. For the last class of the series, we enhanced our activation by hosting a larger event to celebrate our partnership and close out the season with a big splash! We handed out premium branded giveaways items including reusable water bottles, yoga mat carry straps and head bands. Additionally, we brought in smoothie blender bikes, a fun way to blend fun, health and wellness!