Emily Baker, VP, Innovation, and Mallory Roman, PhD, Director of Research & Marketing Science at BPD Healthcare were recently featured on Healthcare Innovation.
“Rising healthcare costs and friction in the system are creating new challenges for health system leaders, according to a new report from branding, marketing and communications firm BPD Healthcare. But asking the right questions and investing strategically can safeguard patients’ trust, volumes and growth opportunities.
In ‘The Patient Next Door,’ the BPD team set out to answer several questions around the evolution of patient behaviors and the idea that health systems still often struggle, despite having more data than ever about consumers, to understand how patients are interacting with and understanding the healthcare system.”
