The Future of the CMO

Marketing's value in health systems

What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.

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Policy ICU

Distilling complex policy shifts to help you stay ahead and adapt with confidence

Do you want to know how federal decisions are impacting healthcare? We are providing real-time updates and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.

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Joe Public 2030

Five Potent Predictions Reshaping How Consumers Engage Healthcare

On the 10-year anniversary of the original Joe Public Doesn’t Care About Your Hospital book, we look ahead to the next decade to predict the state of consumer engagement in the world of healthcare.

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Upcoming Events

MONTHLY WEBINAR SERIES › VIRTUAL
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Webinar

The Summit Series by BPD (formerly Revive)

The value of marketing to health systems in a competitive landscape has always seemed obvious, Yet, shifting societal and industry...
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Latest Podcast

The New Word of Mouth: Why Consumer-Owned Media Is Rising

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Latest Blogs

Things to expect from the second Trump Administration and the 119th Congress

Here are some things hospitals and health systems can expect from the second Trump...

The AI Era: The Golden Age of Healthcare Marketing

This is the most exciting time to be alive. And it’s absolutely the most...

From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore

Here are the four critical lessons you need to know from BPD's Joe Public...

Reimagining Healthcare: A Vision for Patient-First Systems

In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat...

Playing the Long Game: Key Strategies for Healthcare Negotiations

In the latest Summit Series, Chief Communications Officer Ryan Colaianni interviewed Shawn Fitzgibbon, Managing...

The Catalyst for Change: “Rome Is Burning”

With an eagle eye across health system marketing nationwide, we identified a tough trend:...
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Guides

The Future of the CMO

Marketing’s value in health systems is under siege. What began as a quiet elimination of CMO roles across top health systems is now a full-blown...

Tomorrow Is Too Late, the BPD Value Attack Series

The growing perception that hospitals prioritize revenue over patients is now defining the industry. BPD defined this as the “value attack” in early 2023, and...

The Case for Building a Post Health System Brand

For those who are ready, a post health system brand will help you connect with consumers on a deeper level and beat the competition at...

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