Stephanie Wierwille, BPD’s EVP of Strategy & Innovation, was featured in a broadcast by HealthSight Media and Touch Point Media:
In this conversation from HCIC 2025, she introduces a framework her team has developed working with hospitals and health systems on AI literacy: the Edison-Einstein divide. The Edison approach is incremental. Take something that exists, make it faster, cheaper, more scalable. That’s where most healthcare marketing teams are right now, using AI to write emails, produce content, and clean up data. Wierwille isn’t dismissing that. She’s arguing it’s not enough. The Einstein approach starts with a different question. Instead of how do we do this better, it asks what could we do that has never been done before.
