In October and November, BPD showed up, and the industry noticed. With national award wins and high-energy conversations at HLTH 2025 and HCIC, both months clearly demonstrated BPD’s impact.. BPD campaigns earned top award honors across the Healthcare Marketing Impact Awards, Anthem Awards, the 10th Annual Shorty Impact Awards, and eHealthcare Awards — with work for the Robert Wood Johnson Foundation (RWJF), HCA Healthcare, AdventHealth, and Baptist Health South Florida, showing what’s possible when creativity meets purpose. Everybody’s Work with RWJF alone pulled in quadruple Golds and a feature in Ad Age.
In October, the biggest highlight came from our announcement that BPD Healthcare was acquired by MJH Life Sciences®. This partnership is a strategic accelerator, instantly scaling our capabilities to deliver even more powerful work for the health systems, hospitals, and innovators we serve. This marks a new chapter – and we’re just getting started.
We wrapped up HLTH 25, where the team broadcasted The No Normal Show live and connected with industry leaders on what’s next in healthcare. You can catch those highlights here, including exclusive interviews from many leaders in the healthcare industry.
We also joined the conversation at the APRE meeting, diving deep into one of the most critical issues facing our partners: the sustained, coordinated attacks on hospital reputations. At BPD, we’re focused on what it takes to fight back. Download the report, Tomorrow Is Too Late, here. The headlines say AI will create efficiencies for organizations—and that’s mission-critical. But our newest paper, Crossing the Einstein Divide asks another question: What can we do that’s never been done before? This report is a call to reimagine what AI could mean for brand, strategy, and bold marketing invention. Efficiency is just the beginning.
In October’s lineup for The No Normal Show, we tackled The Harvard Business Review’s claim that AI is “destroying productivity” in Rating Real AI Innovation with Einstein Thinking. We also explored how machine-centered design could radically reshape healthcare marketing in Can Our Thought Experiments Reimagine Healthcare? We asked healthcare marketers to think bigger about AI.
In November, The No Normal Show dropped four can’t-miss episodes, each exploring a different pressure point in healthcare marketing. In What Do Consumers Really Think About Healthcare Advertising?, we discuss exclusive insights from BPD’s latest consumer study to reveal what messages actually break through and what falls flat. The M&A Blind Spot That Costs Health Systems Millions explores how brands can unlock hidden value during mergers and acquisitions, with BPD’s Stephanie Wierwille and Nicole James joined by Philip Guiliano of BrandActive. (Bonus: you can download the joint paper, The Courage to Save Millions, for a deeper dive.) Halfway to 2030 revisits the bold predictions from Joe Public 2030, checking in on how close we are to that imagined future — and what’s accelerating the pace. And in What’s Next for the C-Suite in 2026?, BPD leaders recap takeaways from HLTH 2025 and explore what’s top of mind for healthcare executives heading into the new year, from brand reputation to shifting leadership priorities.
In both months, we were thrilled to welcome Executive Creative Director Patrick Tom, Associate Creative Directors Meredith Pratt and Marco Munoz, and Account Director Jessica Anthony to the BPD team. A huge congrats was also in order for several BPDerrrs with well-deserved promotions, including Laura Ricks (Account Director), Tyler Lowry (AVP, Marketing Technology), Alysia Whipple (Senior Project Manager), Stephanie Wierwille (EVP, Strategy & Innovation), Kate Caverno (SVP, Payor/Provider), and Nicole James (SVP, Communications). These moves signal exactly where we’re going — forward, boldly.
The past two months were anything but quiet and we’re excited to see to what’s next.
