The 2% Reality: The growth strategies separating healthcare’s strongest systems from the rest
At the end of 2025, the average health system operating margin sat at 2.0% (according to Kaufman Hall’s National Hospital Flash Report). Say it with us… two percent. After the…
BPD Healthcare named Top Healthcare Marketing Agency 2026 by Healthcare Business Review
We’re proud to share that BPD Healthcare has been named a Top Healthcare Marketing Agency for 2026 by Healthcare Business Review, a recognition that reflects the work we do every day…
The Future of Healthcare Marketing Looks Nothing Like Its Past
At the tenth annual Joe Public Retreat, BPD Healthcare brought together the nation’s leading health system marketing and communications executives with a bold goal: to reinvent the MarCom function based…
Our Takeaways from eHealthcare’s AI in Healthcare Marketing Week – Episode Transcript
[00:00:00] Stephanie Wierwille: Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we…
Payor-Provider: What’s Next in 2026 – Episode Transcript
Stephanie Wierwille: [00:00:00] Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we…
Why Health Systems Struggle to Think Differently About AI – Episode Transcript
Stephanie Wierwille: Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we leave…
What Do Consumers Really Think About Healthcare Advertising? – Episode Transcript
Stephanie Wierwille: [00:00:00] Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we…
Halfway to 2030: Updates from Joe Public’s Predict-O-Meter – Episode Transcript
Stephanie Wierwille: [00:00:00] Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we…
The M&A Blind Spot That Costs Health System Millions- Episode Transcript
Stephanie Wierwille: [00:00:00] Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we…
Can Our Thought Experiments Reimagine Healthcare? – Episode Transcript
[00:00:00] Stephanie Wierwille: Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we…