Marketing Archives - BPD Healthcare

5 Healthcare Trends That Will Shape Marketing in 2026

Those of us in healthcare can feel it: the ground is shifting, and transformation is happening live. In 2025, AI went from moonshot to must-have. Retail and tech players continue…

LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare

“We want to transform and revolutionize, or create a different type of healthcare system.” At HLTH 2025, Dr. Olivia Richman shared how Docfluencer MDO is mobilizing a nationwide network of…

LIVE FROM HLTH25: Dr. Harpreet Tsui on bringing humanity back to healthcare

“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really…

The Einstein Divide

The Einstein Divide Transforming marketing & communications in an AI era AI is the hot topic in every healthcare marketing room this year. CMOs are under pressure, and everyone’s trying…

You’re Full, But Are You Growing?

In our recent The Future of the CMO report, we outline five opportunities for Chief Marketing Officers (and their teams) to pursue to survive, if not thrive, in the current…

The AI Era: The Golden Age of Healthcare Marketing

This is the most exciting time to be alive. And it’s absolutely the most exciting time to be a healthcare marketer. And yes… overwhelming, scary, and full of unknowns.