[00:00:00] Stephanie Wierwille: Welcome to the No Normal Show, brought to you by BPDA marketing services firm that delivers the future to healthcare’s leading brands. This show is where we leave all things status quo, traditional old school, and boring in the dust, and instead we celebrate the new, the powerful, the innovative, the bold, all focused around the future of healthcare, marketing and communications.
[00:00:19] I’m your host, Stephanie Weill, EVP of Strategy and Innovation, and I’m joined by a returning guest, uh, Victoria Davis, group account director. Hello, Victoria.
[00:00:28] Victoria Davis: Happy to be back having some fun with you
[00:00:32] Stephanie Wierwille: I’m, I know we’re gonna have fun. We always have fun together. Um, we have a lot of fun topics to cover, so I’m excited about this one.
[00:00:39] Speaking of our topics to cover, uh, we have a really interesting headline that the whole world is buzzing about. The business world especially is buzzing about, and that is what’s going on with Warner Brothers, paramount and Netflix.
[00:00:52] This battle is kind of crazy, Yeah, it is. We’re gonna dig into that. Um, and then our main topic today is [00:01:00] takeaways from the virtual summit that we’ve been doing in partnership with e healthcare strategy and trends. So, BPD has sponsored e Healthcare Strategy and trends, AI and Healthcare Marketing Week, and Victoria, you were a guest on that on Friday, so I know you’ve got a lot to say.
[00:01:15] Victoria Davis: of the things to say was a great time Yes Can’t
[00:01:18] Stephanie Wierwille: Can’t wait to hear what you learned, what you heard, and what you shared.
[00:01:20] we are two months away from the Joe Public Retreat and we’ve had a ah, south Beach Q song.
[00:01:24] Victoria Davis: uh pit Bull
[00:01:24] Stephanie Wierwille: Right. So if you haven’t registered, go to bbd healthcare.com or shoot us a note. You can send us an email, um, and we will sign you up.
[00:01:33] And also, speaking of AI and Healthcare Marketing Week, uh, you can also check out bbd healthcare.com to get, uh, content from that week. Or you can follow in the no normal, uh, newsletter, rewind, um, or go to e healthcare strategy and trends. So lots of different ways to access that info. Okay, Victoria. There was a really interesting conversation that happened here among VPDs about, uh, a [00:02:00] headline that popped out this week that’s very relevant to marketing, and that was the announcement that we always wait for with bated breath from Pantone of what is the color of the year.
[00:02:09] So this next year, 2026, the color of the year is going to be drum roll. Cloud dancer question mark.
[00:02:18] Victoria Davis: Exactly
[00:02:19] Stephanie Wierwille: Um,
[00:02:20] Victoria Davis: what I was thinking when I saw it
[00:02:22] Stephanie Wierwille: I’m just gonna leave it there. I’m not gonna share any more context. Victoria, tell us, give us the context.
[00:02:26] Victoria Davis: it’s interesting Keisha missed it Yes Cloud dancer is the color of the year What does that even mean How do you describe Cloud dancer Well Pantone said it is a lofty white neutral whose aerated presence acts as a whisper of calm and peace in a noisy world It reminded me Stephanie of like the old school eggshell or ecr just a fancy way of saying a version of white And candidly was a little like come on Pantone bring out something bright and cheery We need it this [00:03:00] crazy world And then I kept reading And it said it is meant to symbolize a calming influence in society Kind of like a um a blank canvas a fresh start And so I immediately kind of changed my response and said oh that is beautiful and a great way I think to embrace um a restorative sense for 2026 And I and I liked their approach and I was gung ho about it Like I posted in the BPD slacks I put it on my LinkedIn We were talking about it Stephanie And then I logged off for the day and went to Instagram said oh no this is not what I thought people were going off Stephanie um basically calling Pantone tone deaf And um it was Microaggressive was T conversations around it being whitewashed and racist and a [00:04:00] lot of things And as a person of color I was like oh no I miss an undertone somewhere Not and I’m I I was laughing cause I’m just like this is this is fascinating that I don’t think people read Why it was created So I was reading all this and I was very conflicted And then I saw their CEO Alicia I think her name is was um at an event And Stephanie she said that when she saw the color she knew it was gonna be controversial and she knew it was gonna facilitate conversation And that was the point of the color selection to begin with I know that we talked about it and kind of how powerful creative and color could be in this world right now
[00:04:48] Stephanie Wierwille: Well, that was a journey.
[00:04:49] Victoria Davis: right
[00:04:49] Stephanie Wierwille: I’m glad you took us on the journey. It was like a 48 hour journey. It was a rollercoaster. It was a very, an interesting situation and I, I agree with you. I think that like in this world today, people read [00:05:00] headlines and they don’t. Read the full thing. No one has time. I’m not blaming anyone.
[00:05:03] There’s just way too much to get through. So I think people read the headline, they looked at the color, and then they were like, here’s my take. Um, and I saw a lot of that too. I had a very similar experience to you, which is like my first reaction was like millennial gray. Like I’m a millennial, I love neutrals.
[00:05:20] This is cool. And then I logged off and also saw, and I went, oh, like I totally see that. Right? I think it was Dr. Marcus Collins Instagram post that I saw first, and his reaction was, so the 2026 color of the year is white, and that was his whole post. And I was like, oh. But to your point, I think like from a marketing standpoint, you know, and you and I really kind of, um, kind of chatted about this, which is how important creative rationale is.
[00:05:45] And so when you talk about the, you know, CEO’s rationale and starting a conversation and calmness is what we need as a society, all of a sudden it becomes a really interesting, actually inclusive cultural. Type of [00:06:00] conversation. You just have to click further to get that rationale to understand why the creative decision was made.
[00:06:06] Victoria Davis: And how often Stephanie in our own work do we have our brilliant creative team really drive that home right Clients can sometimes look at things in the same Subjective lens right Like this is how they are perceiving it this is how they’re looking at it Maybe this is how it may be perceived regionally depending upon where they are And so I love that our creative team always comes up and says this is the arational behind it Um it also is a good reminder that color is not innocuous at all So which we see that a lot right Like red Yellow all of these colors if you say them right something’s gonna trigger in your mind both good and bad And I think it’s a good reminder of how intentional we have to be as marketers and creators with the colors that we select especially when we live in a society that is craving to be [00:07:00] seen And there are so many different cultures represented so
[00:07:05] Stephanie Wierwille: Yeah, color has meaning in it. It signals things and it signals, you know, the, it makes our brain react in a way. And last thing I’ll say on this topic, are you wearing cloud dancer today to create calmness?
[00:07:19] Victoria Davis: I literally thought about that when I was talking Um this is my winter white sweater so Sure It could be cloud
[00:07:25] Stephanie Wierwille: Okay.
[00:07:26] Victoria Davis: but I mean I saw it that way I saw it as like a very a fresh canvas And I I’m someone that definitely is can see all different sides of things but I think again it was the rationale that made me say Hmm And I just encourage brands that are listening and clients that are listening like in include rationales in your decisions Right It’s no longer
[00:07:48] Stephanie Wierwille: Externally too,
[00:07:49] Victoria Davis: too Yes
[00:07:51] Stephanie Wierwille: yeah, and to employees.
[00:07:53] Victoria Davis: learned their lesson
[00:07:54] Stephanie Wierwille: clock.
[00:07:55] Victoria Davis: on
[00:07:55] Stephanie Wierwille: They did not include rationale.
[00:07:57] Victoria Davis: people uh consumers are smart [00:08:00] enough to draw their own conclusions and um sometimes that can be louder than what your intent was to begin with So it’s a great way for people to you know kind of control their own brand narrative
[00:08:13] Stephanie Wierwille: Yes.
[00:08:14] Victoria Davis: I
[00:08:15] Stephanie Wierwille: Okay. Good convo. Um, next topic is equally controversials. So, uh, there’s all kinds of headlines and by the time this, this episode launches, maybe the headlines will even shifted further, but. We’ve been watching the reality TV show, eating Popcorn. That is Netflix, Warner Brother and, uh, paramount. So what’s happening is there’s this ongoing bid happening for, uh, Warner Brothers, and of course Paramount is in the bid.
[00:08:44] Netflix, um, has, has really upped that bid. Paramount has countered. It’s a back and forth and there’s all kinds of discussion, um, in our feeds and, you know, in, in news outlets about what’s actually happening here. What’s. Netflix strategy, what does this mean for [00:09:00] Hollywood? What does this mean for media?
[00:09:01] What does it mean for content? Um, and it’s getting really heated. So, Victoria, do you wanna give any more context or do you wanna just jump in and give some of your take here?
[00:09:09] Victoria Davis: Uh I’ll I’ll give some of my take Um my first thought I saw this and I think we talked about this again like in our little rifts and wraps is like blockbuster It’s probably like darn it we missed it We missed the mark We should have jumped in on this when we had the chance But it’s fascinating to see Netflix do this And I think what I didn’t realize and just kind of learned as this was all coming out is how much Warner Brothers owns um and how many intellectual properties now Netflix will own that Make me wonder if The legal and regulatory folks will feel like this is a monopoly right So if they’re owning this much of [00:10:00] what we consume in TV and and movies and all of that how many more folks I mean Disney owns everything else basically so it’s just really fascinating to see like will actually come to be if it’ll actually happen Um from a marketing lens I see nothing but opportunity big opportunities for brands of all types to jump in at the chance to leverage digitally what’s happening and then theatrically what’s gonna be happening over the course of the next you know rest of our lives until you know it goes away Um so many different chances these TV shows and movies are becoming mo cultural moments in our life And depending upon what they’re talking about there’s all kinds of ways hospitals and health systems can jump into the conversation in a really impactful way that doesn’t feel like performative if you will Um when we think about like shows like the pit [00:11:00] Which is I believe on Netflix is it not Or is that on on a B c um or anything else that may be coming out How many how many different ways could hospitals and health systems leverage consumers now going to these platforms to consume these shows Maybe rewatch some shows um activate them within the communities they serve within the markets that they serve I think it’ll be a really like a a really fun time for our friends in paid media once this all does come to life
[00:11:31] Stephanie Wierwille: Yeah. I think to your point, you know, we all know at our gut that, you know, in our daily experience that Netflix is a cultural icon and has become a cultural icon and has been for a decade plus. But seeing the financial numbers, you know, I think Victoria, you, you pulled out that Netflix is worth valued at 450 billion compared to Warner Brothers at 25 billion.
[00:11:51] And my, how the tables have turned, I mean. We all have lived through this. This is not new news, but the numbers really crystallize what I think we experience, which is, you know, [00:12:00] Hollywood, the glamor of Hollywood. And now it is really the, the system that Netflix has built I really enjoyed, um, came up in my feed and I’ll make sure I shout out the person that posted this.
[00:12:11] His name is Sebastian Fernandez. He’s a marketer at Procter and Gamble, but he had a really interesting analysis of how, you know, Warner Brothers, um, has an old, older business model, which is all about you want. A hit and you, you, you’re doing everything you can to just create one Hollywood blockbuster hit that generates massive amounts of revenue and that’s gonna fund all your other non hits.
[00:12:35] And then you have Netflix, which is not concerned about a blockbuster hit. They’re pumping out massive amounts of content. Yes. Quantity that’s gonna hit people in a more niche way that keeps them addicted to the platform. And I just thought that was such an interesting analysis of the business model, and it’s a great.
[00:12:50] Tell of where we are in society today. It’s how social media platforms have evolved. It’s how AI systems are gonna evolve. It’s the platform model, and I, we talk to a lot of our [00:13:00] clients at health systems, but healthcare organizations too, of your job now in modern business is to build a platform that is sticky and that is addictive.
[00:13:07] Your job is not to create a one hit wonder. It used to be in music, it used to be in movies. It used to be that in Hollywood you wanted a. You wanted to win an Oscar and then you were set for life, that is not the job anymore, and I just think it’s a fascinating study in what modern business truly needs to be.
[00:13:24] Victoria Davis: having those conversations with our clients and it’s good to see some of them taking our advice and creating these platforms Um that gives them so much more um leg room right And opportunity to breathe and for the platform to evolve with them The one-off situations just feel isolated And then when you when you’re thinking about like like I I guess going a few clicks down like how do you measure that right Netflix can say they have all these shows Yes they’re pumping out a lot but how many of their shows are part of the of the cultural conversations that are happening Love is blind Never [00:14:00] I never watched that show but everyone across every platform is talking about it And is that like that that that’s reality tv So it’s just really interesting and I think it will change the ways and not only in which we consume media but how we are purchasing it and how brands are engaging with um with with Hollywood in in in new ways
[00:14:24] Stephanie Wierwille: Yeah, well we could probably unpack that all day. Um, but let’s move, let’s move to our main topic ’cause we have a lot to get into here. So we have been glued to our screens, our medium sized screens this week on AI and Healthcare Marketing Week in partnership with e Healthcare strategy and Trends. And this has been a full week of programming.
[00:14:43] So day one was inside the real world, AI platforms leading, leading health systems. Um, day two was all about AI and content. Three. Wednesday was all about data-driven marketing. Thursday was AI agents and workflows, and then Friday was enterprise design and a closing keynote. And [00:15:00] Victoria, you, um, had an amazing session on Friday around enterprise design, so we’ll get into that.
[00:15:05] But before we do, maybe let’s start at the top of last week and let’s just talk about, you know, kind of session by session. Um. Perhaps. Before we do that, Victoria, were there any really big aha moments just overall that you had from this week? Like anything that just stood out to you that you thought either maybe it reinforces something that we already know, um, or maybe it was a new, a new idea.
[00:15:30] Victoria Davis: I think and we were kind of talking about this this week as well and just our own like prep for these webinars Is that how this conversation has evolved Right We went from it being maybe not at the top of everyone’s to-do list but like oh an idea during you know we’ll get to it in a second and now it’s at the top of everyone’s to-do list and I think that’s great What I think is interesting is people that [00:16:00] are attending the the the conversations were probably feeling like they were behind There wasn’t a a really good sense of where systems were in the lifecycle of creating AI pro uh programs and agents and there wasn’t a lot of conversation around like where do we start And based upon things that I’m seeing all the speakers across the board were saying now is the time to engage Now like 2026 put it on your list Engage create your Internal champions your governance your steering committees whatever that may be If you’re starting from square one that’s perfectly fine but you have to start in 2026 cause if you don’t which is what we talked about in my conversation is by the time you get to the end of next year this time next year and you haven’t done anything you will be behind and it will be far more expensive for you to jump in and try to catch up And the speed by which these [00:17:00] Agents and the generative AI is evolving Um you may never catch up I mean who knows what may happen in a year from now So I think that was an aha moment and it was kind of more um and I think reassuring for attendees
[00:17:17] Stephanie Wierwille: Yeah, absolutely. I feel like, I mean, first of all, props to e healthcare strategy and trends are putting so on. Um, and, and getting such an amazing list of speakers. Everyone from, you know, Cleveland Clinic to, um, Providence and Baptist Health, and, um. Gosh, the list is really long. Hackensack Meridian. Um, but you know, these are folks that have been out in front for a long time and by a long time it’s relative.
[00:17:41] It’s like two years, three years max. Right. But, and some of them have a year under their belt, but a year. In AI time is like 10 years in normal time. Um, if you’re really running at it. And what I think is awesome, I’ll just put a finer point on what you said and then we’ll dig into the sessions, Victoria.
[00:17:58] But you know, you and I were [00:18:00] chatting like rewind a year ago in health system industry and yes, there was conversations about this. We were talking a lot about it on our podcast and internally and with our clients. But in terms of the industry and the market, these conversations were sort of beginning.
[00:18:13] Um. AI was a huge topic at conferences last year, but this year there are real case studies. There are real proof points. There’s real like, here’s my receipts. And I think that was so cool about this week, and I actually felt very excited about the hospital and health system world because so many times we, we say, oh, we’re so behind.
[00:18:31] Oh, we’re so behind. We’re not retail. And, and for the first time in a long time, I’m actually like, we’re not behind. We’re right on track.
[00:18:38] Victoria Davis: We’re not behind
[00:18:40] Stephanie Wierwille: We’re right on track. Now are, to your point, are there folks that have not got us gotten started, and do they need to get started today? Yesterday? Yes. 100%. But for the most part, you have folks like, you know, um, like Lisa Mason from Providence and like, um, you know, Christine Kotler from Baptist Health, and folks that have, and Amanda, uh, [00:19:00] from Cleveland Clinic Yeah.
[00:19:02] That have been pedal to the metal. So why don’t we dig into some of the things that they shared.
[00:19:06] Victoria Davis: Let’s do it
[00:19:06] Stephanie Wierwille: So I’ll start with the first session that we’ll cover, and that is inside the real world, AI Playbooks of Leading Health Systems. So this was really about receipts. It was about, you know, what have you actually done.
[00:19:19] So we had Amanda, um, Todorovich from Cleveland Clinic. We had Val Lopez. From Baptist Health and we had Lisa Mason from Providence, and I’ll just kind of give a very quick highlight of what each of them talked about and then wanna hear your thoughts, Victoria. Um, so I thought what was amazing about what Amanda shared from Cleveland Clinic, no surprises.
[00:19:39] You know, Cleveland Clinic has been out in front on this for many years and the reason why I think they’re so their muscles so strong is because their content runs deep and their content has driven their, not just their marketing business, but their business for. Over a decade. Um, Paul Matson, um, you know, as CMO really put an emphasis on content and even monetized [00:20:00] content with advertising.
[00:20:01] And so as soon as AI came of age, the team very quickly jumped in. Amanda talked about how they’ve got 50 GPTs. Custom GPTs that they built for content creation, but more importantly, how it actually helps the content be higher quality. And my favorite thing she talked about was a specific use case around empathy, an empathy bot that helps humans understand patients and how they might be feeling at a specific given in time, which flips the idea of AI on its head.
[00:20:29] Um, so that was a great example.
[00:20:31] Victoria Davis: exactly
[00:20:32] Stephanie Wierwille: Yeah. Um, Val shared his screen and shared some prototypes that his team who has, you know, some team members that have no development experience actually built with ai. And then Lisa from Providence had been leading out on, um, AI applications outside of marketing, so I think operations or even clinical or patient facing.
[00:20:50] And so she had some really great learnings around risks and what to do and not do. So I’ll pause there. Anything you would build on from that or any ahas you had, [00:21:00] Victoria.
[00:21:01] Victoria Davis: is when we think about our job public uh our predictors the one from Cleveland C Clinic was very much giving Capernaum consumer just like a 2.0 3.0 version thought about that when I heard it and when you think about consumers having AI agents for health decisions again I don’t I love the fact that it was being embraced It wasn’t being viewed as um again like adversarial like sometimes I think is you know is what’s happening within Capernaum Consumers What’s great is the agent is there and it’s being built by the health system then they have the power to not only like inform what patient is receiving in a much more comprehensive way but it’s doing a great job of building trust and with this new age of technology So again if we’re at the forefront of this and not behind I think there’s huge kudos to be [00:22:00] passed across the industry for these um for these really big um investments in programs that they’re making
[00:22:09] Stephanie Wierwille: I was obsessed with that point. So Amanda really brought up this idea that consumers are leveraging AI as their assistance out. Side of health and healthcare and inside of health and healthcare. So think shopping assistance. And then she talked about, you know, think about how they’re leveraging AI for health purposes.
[00:22:24] I am with you, Victoria. I think that’s such a huge opportunity for how we re, how do we become the Netflix of healthcare? Is that that is how you build a platform that is a platform. Um. What do you create that gives people a chance to actually use your services as a health partner, not just when they’re sick or when they need one thing.
[00:22:43] This is a way, so I was really excited about that.
[00:22:49] Victoria Davis: And I think there are enough people enough marketers and communicators who are excited and are probably utilizing Generative [00:23:00] AI and the other parts of their life that this is an opportunity for them to bring that passion into their work and help make that patient experience better And I think sometimes there people put a there’s a disconnect between how do I bridge that gap If you’re working at a health system you are A sample of one Yes But you can obviously see you know how these bots and these and these programs are being used other brands And so how can you bring that same experience that you love at insert brand here to shop to buy your groceries whatever it may be and bring it to individuals who are in their most vulnerable state which is like one of my big soapbox when people can’t even think straight to tell a doctor with their own mouth how they’re feeling how much more With the AI agent be there as a empathetic support um as a informative support I just think there’s so much opportunity here and a year from now maybe we’ll see a [00:24:00] lot more advancements in this area
[00:24:03] Stephanie Wierwille: Yes. So let’s go to session two. We’ll cover maybe two more sessions in the time we have remaining. Um, you attended a live Victoria AI and content and I know you listened in, so I’m excited to hear your, um, takeaways. The panelists, um, on that session were, um, Carolina Anthony from Advent Health. Um, Ali Caris from MGH Life Sciences, Matt Sr.
[00:24:27] From Loop, and then our own Emily Baker from BPD. So what were your takeaways about content and generative ai?
[00:24:35] Victoria Davis: me some content and I was interested to see how different systems were using it to make their lives better their their work easier to make Workflows a lot more efficient And Carol uh Carolina said something so profound which she said for years over a decade maybe two decades at this point phew we have said that content is [00:25:00] king or queen content is king And she said I’m gonna switch it up and say context is king within the context of ai And I was like Mine was blown What’s interesting she had this example She said as a marketer we rely on the power of our messages our words but what is sometimes happening with AI when they’re pulling it and trying um to you know extrapolate all the information to then give it out to someone that’s searching for it is they’re sometimes losing the nuance of what the messaging is trying to say For example you could say the butterfly is blue That is not how these brilliant copywriters are talking about it They’re saying the beautiful butterfly is the color of dawn Will an AI agent be able to understand what that means metaphorically or are they gonna say something that is probably gonna be lost in the sauce And so I think what’s interesting is we’re gonna see a lot more advancements around Yes we have [00:26:00] These agents these tools to help us to increase the efficiencies in our workflow But the human is still needed to make sure that everything that’s being pulled and created makes sense within the context of what you’re talking about And I still believe that writers that we have the content creators if you will at these systems still have jobs to to to bring that patient experience to life They’re the ones seeing it with their own eyes and experiencing it Either by witnessing it with someone else or witnessing it themselves And that’s something that the agents just can’t do Um which I think is powerful and should give people a little bit of um um assurance that they’re not being replaced by the robots You know tomorrow the flip side did say that a year from now that it will um People that are not using AI for their work [00:27:00] will be have troubles versus those who are using it So I think that was important to note like if we when you think about an AI assisted human those people will go further in their work than people who are not using it Not using it Is that a 2020 Well the year’s done a 2026 problem maybe not That could be a 20 27 situation but it’s worth noting to our friends who are writers and in content and are building all these powerful words that it’s never a bad thing to have a little bit of a a minion if you will in your corner helping you Um and the fi
[00:27:35] Stephanie Wierwille: Absolutely.
[00:27:36] Victoria Davis: thing she said was around how consumers engage with it And I Stephanie have you heard this stat before Which was kind of interesting to me It shocked me a little bit
[00:27:46] Stephanie Wierwille: What’s that?
[00:27:47] Victoria Davis: said 52 of consumers say that they will become less engaged if they clearly see a brand has AI generated
[00:27:55] Stephanie Wierwille: Ah,
[00:27:56] Victoria Davis: which
[00:27:57] Stephanie Wierwille: yeah.
[00:27:57] Victoria Davis: are signs right The M dash gotta help us I love [00:28:00] it M dash but now if you use it’s like oh my gosh she you know pulled it from chat or whatever on the flip side they’re saying that the agents are a lot more empathetic than Humans who are writing it So I think there’s an interesting like dichotomy between people knowing that it’s from an agent or from chat GPT or wherever it may be and then still thinking that it’s better than what a human may write and more empathetic and compassion and considerate So Stephanie do you think
[00:28:33] Stephanie Wierwille: Yes.
[00:28:34] Victoria Davis: how could hospitals and health systems navigate Kind of like this living in two worlds if you will where people are are trying to decipher between what’s AI and what’s real
[00:28:48] Stephanie Wierwille: I think it just goes back to making sure that it’s used intentionally, and that was a really big theme of the whole week is first of all. Every single panelist or speaker, you know, really highlighted like, the more that we learn, the more that [00:29:00] we are using these, this tech, the more that we realize this is not a replacement for humans.
[00:29:04] Like the human actually has the most critical job, which, to your point, context is part of the human’s job. I like to think about being a context strategist in a way, which is, you know, maybe, maybe AI can string words together, but AI doesn’t know. What happened yesterday with your employee base? AI doesn’t know what happened in the, it doesn’t know what happened in the world through news headlines, but it doesn’t quite know exactly how people felt, and it didn’t, it wasn’t there and experienced certain things.
[00:29:32] So the human’s job is to. Ensure that things are human. But I think the other point is it’s not a push button for output. And everybody talked about that, which is these things are here to make us smarter and more strategic. They are not here to just automate the work entirely. Now there are some work that are, that’s great to be automated, um, but I think that the cognitive dissonance you’re talking about where.
[00:29:55] You know, if someone knows it’s AI generated, they’re less likely to be interested. It doesn’t matter [00:30:00] if it was used correctly, if it was used for research, if it was used to make you smarter, if it was used to help you brainstorm, to help you be critical thinking, to help you push back, you’re not like, that’s not what we’re talking about here.
[00:30:11] And we actually often always recommend that, you know, hospitals and health systems and healthcare organization are not using AI as a push button for output. It is not a fully generated video audio like. And there, and if you use it in the right way, then you don’t have to worry about that. Um, so anyway, we could go on and on about this.
[00:30:31] I think. Um, I wanna make sure we just very quickly touch on your session, Victoria, ’cause you’re here
[00:30:35] Victoria Davis: am
[00:30:35] Stephanie Wierwille: to kind of tell us in real life, um, if there is one takeaway or one interesting thing you thought that happened in the enterprise design session, uh, which was all about how do you rethink your org.
[00:30:49] Approach your team approach, your enterprise approach. Um, what was the takeaway?
[00:30:54] Victoria Davis: It’s interesting As we were talking we had this epiphany that is [00:31:00] a um a maturity lifecycle from taking what you know a pilot version of an AI program or ai um vision and then taking it enterprise level and that everyone across the board which I I mentioned a few moments ago falls within somewhere on the spectrum And I think it’s really easy to say like we see Kaiser and oh so many people that are creating Chief AI officers And then if you’re starting at the beginning you again may feel behind And what’s fascinating is that they were basically saying or we were saying that we’re not behind Um that systems have the opportunity to actually start from square one in 2026 And I think what was interesting is that we had like just some easy ways to get started One like Um respectfully like mandate engage in the the the consumer facing version of the platform In some cases people are like anti completely of using it at all and I think [00:32:00] those people may get left behind um which is what you know kind of what we talked about But having people do AI trainings um just to kind of get an understanding of how the platforms can be used how the agents can be used that’s for someone that’s gonna be kind of you know starting their journey If someone’s further along maybe they can learn about development or creating an AI vision or Um you know having some small wins to solve problems in the organization And then when we think about someone further along the lifecycle um creating that vision we encourage marketing leaders that they could be at the forefront of creating that vision We told them that you don’t have to wait or give the task to someone in IT or digital whatever it may be that that vision can come from marketing and marketing can serve as like a facilitator Of of all these brilliant departments who are doing things already that are gonna be impacted [00:33:00] by AI in the future And so it was more so of like a rallying um and um um mission to say like you are empowered You have the opportunity to really be positioned as a strategic thought leader in your organization when it comes to creating that AI vision and to not um Go away from it for because of fear of the unknown especially when there are so many resources and trainings out there
[00:33:29] Stephanie Wierwille: Yeah, well maybe we end on that point. ’cause I think that’s a great, like next step of what you do and how do you actually implement. So thank you. Thank you for. Joining Victoria, this is always a fun convo with you and I think you and I could, we could, uh, I could, I could listen to you all day.
[00:33:44] Awesome.
[00:33:44] Well, for anybody listening, thank you as always for joining us. Uh, make sure you share the show with somebody who maybe asked about AI recently or is interested in it, or wants to know how they can get started, or maybe someone who is, you know, a year into their journey. Um, as [00:34:00] always, don’t be satisfied with the normal, uh, push the no normal push into the nuances of context and.
[00:34:07] Humans jobs and you know, the future. Um, so with that, we will talk to you soon.
