In this episode of What Just Happened?!, Emily Baker, VP of Innovation, and Stephanie Wierwille, EVP of Strategy & Innovation, unpack new findings from The Patient Next Door, BPD’s latest consumer research report.
Rising costs are changing how people make decisions about care. AI is also influencing where they look for information and what they expect before they ever reach a health system.
The conversation explores what those shifts mean for health systems trying to stay relevant, show up earlier in the journey, and better understand how consumers are making healthcare decisions.
