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Thank you for the opportunity to respond to your RFP for advertising, creative campaign design, and strategic marketing.
This page serves as a supplement to our proposal, providing deeper context around the questions you shared and visual examples to illustrate our approach.
Here, you’ll find:
Your BPD Executive Oversight & Team Leads – Senior leaders who will provide strategic direction and governance, as well as your account & strategic leads guiding the engagement. The broader core team, including day-to-day leads and specialists, will be defined once we align on your specific goals and needs.
References to Select RFP Questions – Expanded responses to your RFP questions, featuring relevant case studies and visual examples to illustrate our approach in action.
We’re energized by the direction of our discussions to date and the opportunity ahead. If anything here prompts additional questions, we welcome the conversation and look forward to continuing the dialogue.
Your Executive Oversight
Your Account and Strategy Leads
UAMS Technical Proposal Packet Reference Materials (UAMS RFP 2026-0024)
Below are supplemental work examples and visual references that further illustrate the capabilities, strategic approach, and outcomes outlined in our Technical Proposal Packet.
UAMS has outlined clear priorities for this partnership: advancing system-level brand positioning, driving measurable patient acquisition and service line growth, strengthening academic recruitment and research visibility, and building a transparent, performance-driven marketing infrastructure capable of supporting continued expansion across the state, including Northwest Arkansas. The case studies and work examples below were selected intentionally because they reflect these priorities.
Each example demonstrates how we have partnered with academic medical centers and complex health systems to modernize brand perception, drive measurable patient growth, elevate reputation across clinical and research missions, and build sustainable marketing engines designed to scale.
E.4 Relevant Experience and Qualifications; Question 1
Describe your firm’s experience supporting health care organizations, including academic medical centers, health care specialty service lines, and multi-location systems.
Click the images below to view the full case studies.
This example is especially relevant as UAMS modernizes system-wide branding and expands access across primary and specialty care—balancing your role as a high-acuity academic leader with growth in the everyday services your communities rely on.
As UAMS looks to tie marketing investment to measurable increases in patient volume, this example demonstrates our ability to connect behavioral insight to activation and drive quantifiable growth within compressed timelines.
E.4 Relevant Experience and Qualifications; Question 3
Provide examples of work demonstrating brand refresh or large-scale branding initiatives.
Click the images below to view the full case studies.
Like UAMS, FMOLHS faced the challenge of strengthening health confidence statewide. This work shows how a purpose-driven platform—grounded in visible community engagement and integrated outreach—can elevate brand perception while driving system-wide growth.
E.5 Performance Measurement and Analytics; Question 2
Provide examples of reporting dashboards or performance summaries.
Below is a sample dashboard video to give you a sense of the platform’s functionality and customization capabilities. While the example reflects a standard setup, we collaborate closely with each client to design reporting that aligns with your unique goals, audiences, and KPIs, whether you’re looking for simple, high-level insights or more advanced, granular metrics.
E.5 Performance Measurement and Analytics; Question 3
Describe how insights are used to optimize campaigns over time.
Click the image below to view the full case study.
As UAMS looks to expand volume in priority service lines within an increasingly competitive landscape, our work with AdventHealth demonstrates how disciplined use of audience insights, real-time optimization, and coordinated traditional and digital activation can drive measurable growth and deliver clear, defensible revenue ROI.
Delivering the future to healthcare’s leading brands
At BPD, everything we do – business consulting, branding, reputation management, marketing and performance measurement – is technology-enabled, AI-infused, and supported by our Proprietary Data Platform. All to ignite a future with better health for more people.