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Rome Is Burning: CMOs in Healthcare
A wake-up call on the future of the CMO role at healthcare organizations In June, I reached out to my…
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How Healthcare Leaders Can Prepare: Crisis Playbook Development and Best Practices
Authored by: Evan Harris and Mike Petrone “In any moment of decision, the best thing you can do is the…
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Healthcare Value Crisis Redux
We first identified the trend in 2018: A noticeable jump in scrutiny of hospitals and health systems related to their…
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There’s no denying it, things are pretty bad (for hospitals)
Things are rarely as good or bad as they seem in the moment. I have long believed this to be…
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There’s no denying it, things are pretty bad (for hospitals)
Things are rarely as good or bad as they seem in the moment.
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When one pandemic winds down, another picks up steam
Hospitals across the country are starting to deal with a new pandemic – violence against healthcare workers. Recently hospitals have…
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When one pandemic winds down, another picks up steam
When one pandemic winds down, another picks up steam
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Top Reputational Risks Facing Health Systems and Hospitals in 2021
Hospitals’ Top Reputational Risks Facing Health Systems and Hospitals in 2021 to vaccine reputation risks
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Non-COVID-19 Focused Scrutiny of Hospitals Resumes
Non-COVID-19 Focused Scrutiny of Hospitals Resumes
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Three ways health systems can strengthen their footing ahead of the next big negotiation
Three ways health systems can strengthen their footing ahead of the next big negotiation
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Where Does Your Health System Brand Go From Here?
With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is…
