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5 Healthcare Trends That Will Shape Marketing in 2026
Those of us in healthcare can feel it: the ground is shifting, and transformation is happening live. In 2025, AI…
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From Crisis to Comeback: Four Bold Lessons Healthcare CMOs Can’t Afford to Ignore
Here are the four critical lessons you need to know from BPD’s Joe Public Retreat.
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Rise of the Health Sects: 2024 Lookback
Remember, oh-so-long ago, when the pandemic became a political football? Masks, vaccines, social distancing – suddenly, these weren’t just public…
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Constricted Consumerism: Payers gonna play
You’ve heard it a million times: consumerism is upending healthcare! Just like every other industry, empowered consumers will finally take…
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The Funnel Wars: The battle for healthcare consumers
Picture the healthcare continuum. Now, flip it on its side and imagine it in the shape of a funnel: health…
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The Copernican Consumer: On display at HLTH 2024
The healthcare industry is on the verge of a technological transformation — and nowhere is that more obvious than HLTH.
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Reimagining Healthcare: A Vision for Patient-First Systems
In the latest Summit Series, BPD’s Chief Strategy and Innovation Officer Sasha Boghosian sat down with healthcare policy expert Paul…
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Are the Funnel Wars Over?
Walmart Health’s decision to shutter all 51 health centers across 5 states due to profitability issues signals a significant setback…
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In-depth Look: How Americans Perceive the U.S. Healthcare System
This blog is a recap from a session in BPD Summit series, where we bring together the best and the…
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Is the Copernican Consumer too good to be true?
After 27 years in the healthcare industry, I’ve developed some specific ideas about consumer engagement in healthcare – particularly personal…
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The Copernican Consumer
I’m a bit of a health sensor nerd. Though I already own an Apple Watch, Amazon’s Halo band, and a…
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The future is what you make it
When we set out to explore the next decade for our newly released book, Joe Public 2030, we intentionally wiped…
